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Articles (17)

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1-10 of 17 results for OTT streaming

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Select article: Over-the-Top (OTT) Streaming Services: Studying Users’ Behaviour Through the UTAUT Model

Retricted access

Research article

First published 2023-11

Over-the-Top (OTT) Streaming Services: Studying Users’ Behaviour Through the UTAUT Model

Sweety Shah, Neha Mehta

Management and Labour Studies

Select article: Consumption of OTT Media Streaming in COVID-19 Lockdown: Insights from PLS Analysis

Open access

Research article

First published 2021-3

Consumption of OTT Media Streaming in COVID-19 Lockdown: Insights from PLS Analysis

Garima Gupta, Komal Singharia

Vision: The Journal of Business Perspective

Select article: OTT Services in Bangladesh: What Drives University Students to Stream?

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Research article

First published 2026-1

OTT Services in Bangladesh: What Drives University Students to Stream?

Moshiur Rahman, Md. Shariful Islam, Mousumi Khatun [...]

Media Watch

Select article: Multihoming Alliances and Price Competition

Open access

Research article

First published 2026

Multihoming Alliances and Price Competition

Abhinav Uppal, Nanda Kumar, Manish Gangwar

Journal of Marketing Research

Select article: OTT Media Streaming in COVID-19 Lockdown: The Indian Experience

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Research article

First published 2021-9

OTT Media Streaming in COVID-19 Lockdown: The Indian Experience

Suresh Chandra Nayak, Santosh Kumar Biswal

Media Watch

Select article: OTT Media Streaming in COVID-19 Lockdown: The Indian Experience

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Research article

First published 2021-9

OTT Media Streaming in COVID-19 Lockdown: The Indian Experience

Suresh Chandra Nayak, Santosh Kumar Biswal

Media Watch

Select article: Over-the-top sport: live streaming services,changing coverage rights markets and the growth of media sport portals

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Research article

First published 2019-10

Over-the-top sport: live streaming services,changing coverage rights markets and the growth of media sport portals

Brett Hutchins, Bo Li, David Rowe

Media,Culture & Society

Select article: Uses and Gratifications of Over-the-Top (OTT) Video Streaming Platforms in India: Predictors of User’s Affinity,Satisfaction and Cord-Cutting

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Research article

First published 2024

Uses and Gratifications of Over-the-Top (OTT) Video Streaming Platforms in India: Predictors of User’s Affinity,Satisfaction and Cord-Cutting

Devadas Menon

Journal of Creative Communications

Select article: Is Over the Top Video Platform the Game Changer over Traditional TV Channels in India? A Niche Analysis

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Research article

First published 2021-6

Is Over the Top Video Platform the Game Changer over Traditional TV Channels in India? A Niche Analysis

Hashim Hamza Puthiyakath, Manash Pratim Goswami

Asia Pacific Media Educator

Select article: Shaping OTT Movie Consumption through Immersive Cinema: A Qualitative Investigation of Consumer Perspectives

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Research article

First published 2022

Shaping OTT Movie Consumption through Immersive Cinema: A Qualitative Investigation of Consumer Perspectives

Avirupa Basu, Pratap Chandra Mandal, Ashutosh Bishnu Murti [...]

Vision: The Journal of Business Perspective

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