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Articles (23)

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1-10 of 23 results for Non-profit branding

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Select article: Branding in the Non-Profit Context: The Case of Surf Life Saving Australia

Retricted access

Research article

First published 2007-12

Branding in the Non-Profit Context: The Case of Surf Life Saving Australia

Gillian Sullivan Mort, Jay Weerawardena, Brett Williamson

Australasian Marketing Journal

Select article: Consumers’ Cooperation with Sustainability Programs: The Role of Luxury Branding and Profit Motive Attribution

Open access

Research article

First published 2022-12

Consumers’ Cooperation with Sustainability Programs: The Role of Luxury Branding and Profit Motive Attribution

Ning Chen, Francine Espinoza Petersen

Journal of Macromarketing

Select article: Does an expanded brand user base of co-branded advertising help ad-memorability?

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Research article

First published 2018-7

Does an expanded brand user base of co-branded advertising help ad-memorability?

Cathy Nguyen, Jenni Romaniuk, Margaret Faulkner [...]

International Journal of Market Research

Select article: Drug Pricing for Competing Pharmaceutical Manufacturers Distributing through a Common PBM

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Research article

First published 2018-08

Drug Pricing for Competing Pharmaceutical Manufacturers Distributing through a Common PBM

Panos Kouvelis, Yixuan Xiao, Nan Yang

Production and Operations Management

Select article: Choosing Jobs in the Public,Non-Profit,and For-Profit Sectors: Personal Career Anchors Moderating the Impact of Sector Image and Reputation

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Research article

First published 2024-6

Choosing Jobs in the Public,Non-Profit,and For-Profit Sectors: Personal Career Anchors Moderating the Impact of Sector Image and Reputation

Roland Pepermans, Mathieu Peiffer

Review of Public Personnel Administration

Select article: Fan Cultivation and Monetization With Network Effects: Competing Influencers and Collaborating Brands

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Research article

First published 2026

Fan Cultivation and Monetization With Network Effects: Competing Influencers and Collaborating Brands

Yangyang Xie, Suresh P Sethi, Lijun Ma [...]

Production and Operations Management

Select article: Own Brands in the Retail Sector: UK⁄US Perspective

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Research article

First published 2004-1

Own Brands in the Retail Sector: UK⁄US Perspective

Ahmed-Al- Awadi

Metamorphosis: A Journal of Management Research

Select article: An Empirical Comparison between Societal Expenditure and Marketing Expenditure on Bank’s Performance

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Research article

First published 2017-4

An Empirical Comparison between Societal Expenditure and Marketing Expenditure on Bank’s Performance

Kaushik Mandal, Sujata Banerjee

Global Business Review

Select article: Effect of Encumbrances on Response to Sales Promotions

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Research article

First published 2018-6

Effect of Encumbrances on Response to Sales Promotions

Surajit Ghosh Dastidar, Prasenjit Chakravarty

FIIB Business Review

Select article: Perception and Sentiment Analysis on Empathic Brand Initiative During the COVID-19 Pandemic: Indonesia Perspective

Open access

Research article

First published 2022-7

Perception and Sentiment Analysis on Empathic Brand Initiative During the COVID-19 Pandemic: Indonesia Perspective

N. Nurlaela Arief, Aria Bayu Pangestu

Journal of Creative Communications

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