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Restricted accessResearch articleFirst published December, 2021

Captivating Brand Hate Using Contemporary Metrics: A Structural Equation Modelling Approach

Richa Joshi, Rajan Yadav

Vision: The Journal of Business Perspective

Restricted accessResearch articleFirst published November, 2007

Shahana Sen, Dawn Lerman

Journal of Interactive Marketing

Open accessResearch articleFirst published January, 2025

Rahul Chawdhary, Laura Weber

FIIB Business Review

Open accessResearch articleFirst published April, 2026

Marithza Sandoval-Escobar, Liliana Rodríguez-González, Luis Mario Castellanos-Alvarenga [...]

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