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Articles (46)

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1-10 of 46 results for Negative WOM

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Select article: Captivating Brand Hate Using Contemporary Metrics: A Structural Equation Modelling Approach

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Research article

First published 2021-12

Captivating Brand Hate Using Contemporary Metrics: A Structural Equation Modelling Approach

Richa Joshi, Rajan Yadav

Vision: The Journal of Business Perspective

Select article: The Influence of Failure Severity and Employee Effort on Service Recovery in a Service Guarantee Context

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Research article

First published 2010-11

The Influence of Failure Severity and Employee Effort on Service Recovery in a Service Guarantee Context

Lisa McQuilken

Australasian Marketing Journal

Select article: Measuring the Impact of Positive and Negative Word of Mouth: A Reappraisal

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Research article

First published 2016-2

Measuring the Impact of Positive and Negative Word of Mouth: A Reappraisal

Robert East, Mark D. Uncles, Jenni Romaniuk [...]

Australasian Marketing Journal

Select article: On Braggarts and Gossips: A Self-Enhancement Account of Word-of-Mouth Generation and Transmission

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Research article

First published 2012-8

On Braggarts and Gossips: A Self-Enhancement Account of Word-of-Mouth Generation and Transmission

Matteo De Angelis, Andrea Bonezzi, Alessandro M. Peluso [...]

Journal of Marketing Research

Select article: Producing Word of Mouth – a Matter of Self-Confidence? Investigating a Dual Effect of Consumer Self-Confidence on WOM

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Research article

First published 2017-2

Producing Word of Mouth – a Matter of Self-Confidence? Investigating a Dual Effect of Consumer Self-Confidence on WOM

Anders Hauge Wien, Svein Ottar Olsen

Australasian Marketing Journal

Select article: Exploring Legacy Identification Theory: Job Satisfaction as a Key to Post-Employment Word-of-Mouth

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Research article

First published 2025

Exploring Legacy Identification Theory: Job Satisfaction as a Key to Post-Employment Word-of-Mouth

Yanyan Liu, Qinghong Yuan, Fan Sheng [...]

Psychological Reports

Select article: Negative Word-of-Mouth Communication Intention: An Application of the Theory of Planned Behavior

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Research article

First published 2006-02

Negative Word-of-Mouth Communication Intention: An Application of the Theory of Planned Behavior

Simone Cheng, Terry Lam, Cathy H. C. Hsu

Journal of Hospitality & Tourism Research

Select article: Whether and How Prepurchase Word of Mouth Affects Postpurchase Word of Mouth

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Research article

First published 2024

Whether and How Prepurchase Word of Mouth Affects Postpurchase Word of Mouth

Hung M. Dao, Kshitij Bhoumik, Reika Igarashi

Journal of Interactive Marketing

Select article: To recommend or not recommend is the question: Does NPS predict word-of-mouth?

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Research article

First published 2024-5

To recommend or not recommend is the question: Does NPS predict word-of-mouth?

Ann Schlosser

International Journal of Market Research

Select article: Investigating the Effectiveness of Received Offline Word of Mouth: Role of Acquired and Ascribed Homophily

Open access

Research article

First published 2025-1

Investigating the Effectiveness of Received Offline Word of Mouth: Role of Acquired and Ascribed Homophily

Rahul Chawdhary, Laura Weber

FIIB Business Review

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