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Open access

Research article

First published 2024-1

Exploring the Communication and Spillover Effects of the Advertising Endorser and Appeal of Nonprofit Organizations

Dong Jenn Yang

Sage Open

Retricted access

Research article

First published 2024-5

Nonprofits’ Marketing Challenges and Opportunities After the COVID-19 Era

Pranav Kumar, Shahira Abdalla, Usha Seshadri [...]

FIIB Business Review

Retricted access

Research article

First published 2018-8

Existential Angst and Identity Rethink: The Complexities of Competition for the Nonprofit

Ziva Sharp

Nonprofit and Voluntary Sector Quarterly

Open access

Research article

First published 2017-4

Business-Nonprofit Partnerships as a Driver of Internal Marketing in Nonprofit Organizations. Consequences for Nonprofit Performance and Moderators

Luis Ignacio Álvarez-González, Nuria García-Rodríguez, Marta Rey-García [...]

BRQ Business Research Quarterly

Retricted access

Research article

First published 2020-8

Deepening Knowledge on Volunteers Using a Marketing Perspective: Segmenting Turkish Volunteers According to Their Motivations

Filiz Otay Demir, Ayşe Nil Kireçci, Şenay Yavuz Görkem

Nonprofit and Voluntary Sector Quarterly

Retricted access

Research article

First published 2020-9

Modifying markets: Consumerism and institutional work in nonprofit marketing

Anna Fyrberg Yngfalk, Carl Yngfalk

Marketing Theory

Open access

Research article

First published 2024-4

Understanding Contextual Determinants of Likely Online Advocacy by Millennial Donors

Kathleen Chell, Gary Mortimer, Thy Dang [...]

Nonprofit and Voluntary Sector Quarterly

Retricted access

Research article

First published 2015-8

Nonprofit Collaboration With Luxury Brands

Silke Boenigk, Viktoria Schuchardt

Nonprofit and Voluntary Sector Quarterly

Retricted access

Research article

First published 2023-2

An Identity-Based Model Explaining Online Donor Appreciation

Kathleen Chell, Gary Mortimer, Barbara M. Masser [...]

Australasian Marketing Journal

Retricted access

Research article

First published 2003-5

Increasing Fundraising Efficiency by Segmenting Donors

Katharina J. Srnka, Reinhard Grohs, Ingeborg Eckler

Australasian Marketing Journal

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