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Articles (60)

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1-10 of 60 results for NPD performance

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Select article: Improving Firm Performance through NPD: The Role of Market Orientation,NPD Orientation and the NPD Process

Retricted access

Research article

First published 2012-11

Improving Firm Performance through NPD: The Role of Market Orientation,NPD Orientation and the NPD Process

Mike Reid, Erica Brady

Australasian Marketing Journal

Select article: The Impact of Temporal Reflexivity on Time Performance in NPD Projects: A Mixed-Methods Study

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Research article

First published 2024-8

The Impact of Temporal Reflexivity on Time Performance in NPD Projects: A Mixed-Methods Study

Yujuan Zheng, Saonee Sarker, Wei (Wayne) Huang [...]

Project Management Journal

Select article: The establishment of project-oriented and cost-based NPD performance evaluation

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Research article

First published 2006-9-20

The establishment of project-oriented and cost-based NPD performance evaluation

C.C. Chen, T.M. Yeh, C.C. Yang

Human Systems Management

Select article: Designing Strategic Innovation Networks to Facilitate Global NPD Performance

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Research article

First published 2008-12

Designing Strategic Innovation Networks to Facilitate Global NPD Performance

Murray R. Millson, David Wilemon

Journal of General Management

Select article: Engaging Distributors’ Strategic Orientation in Fuzzy Front-End Innovation—Analysis Based on the Moderating Effects of CEO Alertness

Open access

Research article

First published 2024-4

Engaging Distributors’ Strategic Orientation in Fuzzy Front-End Innovation—Analysis Based on the Moderating Effects of CEO Alertness

Jiaxu Huang, Haiqing Hu

Sage Open

Select article: Management and Organisational Factors in New Product Development (NPD) Success

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Other

First published 2000-06

Management and Organisational Factors in New Product Development (NPD) Success

Ian Barclay, Zoe Dann

Concurrent Engineering

Select article: The Impact of Company Resources and Capabilities on Global New Product Program Performance

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Other

First published 2015-2

The Impact of Company Resources and Capabilities on Global New Product Program Performance

Ulrike de Brentani, Elko J. Kleinschmidt

Project Management Journal

Select article: The Effectiveness of Customer Participation in New Product Development: A Meta-Analysis

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Research article

First published 2016-1

The Effectiveness of Customer Participation in New Product Development: A Meta-Analysis

Woojung Chang, Steven A. Taylor

Journal of Marketing

Select article: Sales,Marketing,and Research-and-Development Cooperation across New Product Development Stages: Implications for Success

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Research article

First published 2010-9

Sales,Marketing,and Research-and-Development Cooperation across New Product Development Stages: Implications for Success

Holger Ernst, Wayne D. Hoyer, Carsten Rübsaamen

Journal of Marketing

Select article: The Market Valuation of Outsourcing New Product Development

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Research article

First published 2012-10

The Market Valuation of Outsourcing New Product Development

Néomie Raassens, Stefan Wuyts, Inge Geyskens

Journal of Marketing Research

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