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Articles (8)

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1-8 of 8 results for Mukbang

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Select article: The popularity of eating broadcast: Content analysis of “mukbang” YouTube videos,media coverage,and the health impact of “mukbang” on public

Open access

Research article

First published 2020-9

The popularity of eating broadcast: Content analysis of “mukbang” YouTube videos,media coverage,and the health impact of “mukbang” on public

EunKyo Kang, Jihye Lee, Kyae Hyung Kim [...]

Health Informatics Journal

Select article: The Moderating Role of Immersion on the Motives of Watching Mukbang and its Consumption: An Extended Uses and Gratifications Approach

Open access

Research article

First published 2025-7

The Moderating Role of Immersion on the Motives of Watching Mukbang and its Consumption: An Extended Uses and Gratifications Approach

Tak Jie Chan, Nur Afiqah Mat Suhairi, Nur Hazirah Afiqah Khairul Ezwan [...]

Sage Open

Select article: I like Watching Other People Eat: A Cross-Cultural Analysis of the Antecedents of Attitudes towards Mukbang

Retricted access

Research article

First published 2019-5

I like Watching Other People Eat: A Cross-Cultural Analysis of the Antecedents of Attitudes towards Mukbang

Beulah Pereira, Billy Sung, Sean Lee

Australasian Marketing Journal

Select article: The Role of Procrastination Between Personality Traits and Addictive Mukbang Watching Among Emerging Adults

Open access

Research article

First published 2022-1

The Role of Procrastination Between Personality Traits and Addictive Mukbang Watching Among Emerging Adults

Kagan Kircaburun, Evita March, Sabah Balta [...]

Sage Open

Select article: Eating as a transgression: Multisensorial performativity in the carnal videos of mukbang (eating shows)

Retricted access

Research article

First published 2021-1

Eating as a transgression: Multisensorial performativity in the carnal videos of mukbang (eating shows)

Yeran Kim

International Journal of Cultural Studies

Select article: The Impact of Mukbang Live Streaming Commerce on Consumers’ Overconsumption Behavior

Retricted access

Research article

First published 2023-5

The Impact of Mukbang Live Streaming Commerce on Consumers’ Overconsumption Behavior

Daisy Lee, Calvin Wan

Journal of Interactive Marketing

Select article: Backdoor advertising scandals,Yingyeo culture,and cancel culture among YouTube Influencers in South Korea

Free access

Research article

First published 2024-1

Backdoor advertising scandals,Yingyeo culture,and cancel culture among YouTube Influencers in South Korea

Jin Lee, Crystal Abidin

New Media & Society

Select article: Transgression in contemporary media culture

Retricted access

Research article

First published 2021-1

Transgression in contemporary media culture

Joke Hermes, Annette Hill

International Journal of Cultural Studies

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