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Research article

First published 2016-2

Impact of Consumption Emotions on WOM in Movie Consumption: Empirical Evidence from Emerging Markets

Prashant Mishra, Madhupa Bakshi, Ramendra Singh

Australasian Marketing Journal

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Research article

First published 2023-2

Immersion and Socio-Emotional Experiences During a Movie – Polish Adaptation of the Movie Consumption Questionnaires

Franciszek Stefanek, Agnieszka Skorupa, Michał Brol [...]

Psychological Reports

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Research article

First published 2008-9

Movie Consumption Experience and Immersion: Impact on Satisfaction

Marianela Fornerino, Agnès Helme-Guizon, David Gotteland

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2022

Shaping OTT Movie Consumption through Immersive Cinema: A Qualitative Investigation of Consumer Perspectives

Avirupa Basu, Pratap Chandra Mandal, Ashutosh Bishnu Murti [...]

Vision: The Journal of Business Perspective

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Research article

First published 2020-01-09

Internet public informatioan text data mining and intelligence influence analysis for user intent understanding

Shaofei Wu

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

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Research article

First published 2016-8

The Effects of Shared Consumption on Product Life Cycles and Advertising Effectiveness: The Case of the Motion Picture Market

Sebastiano A. Delre, Thijs L.J. Broekhuizen, Tammo H.A. Bijmolt

Journal of Marketing Research

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Other

First published 2007-05

DVDs

Peter Dean

Convergence: The International Journal of Research into New Media Technologies

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Research article

First published 2006-10

Storyline,Dance/Music,or PvP?

Henry Lowood

Games and Culture

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Research article

First published 2007-10

Consumer File Sharing of Motion Pictures

Thorsten Hennig-Thurau, Victor Henning, Henrik Sattler

Journal of Marketing

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Research article

First published 2015-7

Using structural equation modeling to understand the impact of Bollywood movies on destination image,tourist activity,and purchasing behavior of Indians

Bharath M Josiam, Daniel L Spears, Sanjukta Pookulangara [...]

Journal of Vacation Marketing

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