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Articles (15)

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1-10 of 15 results for Mobile couponing

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Select article: Where,When,and how Long: Factors that Influence the Redemption of Mobile Phone Coupons

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Research article

First published 2015-10

Where,When,and how Long: Factors that Influence the Redemption of Mobile Phone Coupons

Peter J. Danaher, Michael S. Smith, Kulan Ranasinghe [...]

Journal of Marketing Research

Select article: Coupons going wireless: Determinants of consumer intentions to redeem mobile coupons

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Research article

First published 2008-8

Coupons going wireless: Determinants of consumer intentions to redeem mobile coupons

Astrid Dickinger, Mirella Kleijnen

Journal of Interactive Marketing

Select article: A formal framework for security analysis of NFC mobile coupon protocols

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Research article

First published 2015-9

A formal framework for security analysis of NFC mobile coupon protocols

Ali Alshehri, Steve Schneider

Journal of Computer Security

Select article: How Consumers Respond to Incentivized Word of Mouth: An Examination across Gender

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Research article

First published 2017-2

How Consumers Respond to Incentivized Word of Mouth: An Examination across Gender

Christiana Yosevina Tercia, Thorsten Teichert

Australasian Marketing Journal

Select article: From Firm-Controlled to Consumer-Contributed: Consumer Co-Production of Personal Media Marketing Communication ☆

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Research article

First published 2014-5

From Firm-Controlled to Consumer-Contributed: Consumer Co-Production of Personal Media Marketing Communication ☆

Todd J. Bacile, Christine Ye, Esther Swilley

Journal of Interactive Marketing

Select article: Mobile Promotions: A Framework and Research Priorities

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Research article

First published 2016-5

Mobile Promotions: A Framework and Research Priorities

Michelle Andrews, Jody Goehring, Sam Hui [...]

Journal of Interactive Marketing

Select article: Discount Coupons Versus Trust and Satisfaction—Which is Better for M-Commerce?

Free access

Research article

First published 2024-2

Discount Coupons Versus Trust and Satisfaction—Which is Better for M-Commerce?

Arindra Nath Mishra, Shayani Sengupta

Management and Labour Studies

Select article: Predicting Mobile Advertising Response Using Consumer Colocation Networks

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Research article

First published 2017-7

Predicting Mobile Advertising Response Using Consumer Colocation Networks

Peter Pal Zubcsek, Zsolt Katona, Miklos Sarvary

Journal of Marketing

Select article: The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion Strategies

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Research article

First published 2013-3

The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion Strategies

Sam K. Hui, J. Jeffrey Inman, Yanliu Huang [...]

Journal of Marketing

Select article: A Real-Time Bidding Gamification Service of Retailer Digital Transformation

Open access

Research article

First published 2022-4

A Real-Time Bidding Gamification Service of Retailer Digital Transformation

Chang-Yi Kao, Hao-En Chueh

Sage Open

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