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Articles (28)

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1-10 of 28 results for Metaverse marketing

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Select article: Investigating metaverse marketing for travel and tourism

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Research article

First published 2024-7

Investigating metaverse marketing for travel and tourism

Shu-pei Tsai

Journal of Vacation Marketing

Select article: The Convergence of the Metaverse,Artificial Intelligence,and Marketing

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Research article

First published 2025-11

The Convergence of the Metaverse,Artificial Intelligence,and Marketing

Muhammad Junaid

Human Systems Management

Select article: Bridging the Virtual and the Real: The Impact of Metaverse Sports Event Characteristics on Event Marketing Communication Effectiveness

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Research article

First published 2025-12

Bridging the Virtual and the Real: The Impact of Metaverse Sports Event Characteristics on Event Marketing Communication Effectiveness

Zeyang Li, Lei Jia

Communication & Sport

Select article: Avatar Anthropomorphism and Metaverse Marketing Adoption: A Social Cognitive Perspective

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Research article

First published 2026

Avatar Anthropomorphism and Metaverse Marketing Adoption: A Social Cognitive Perspective

Aasir Ali, Yasir Hussain, Umair Tufail

Social Science Computer Review

Select article: Land,reconfigured: Defying the laws of physics,upholding the rules of the market in the metaverse

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Research article

First published 2024-8

Land,reconfigured: Defying the laws of physics,upholding the rules of the market in the metaverse

Luis F Alvarez León, Jovanna Rosen

Environment and Planning D: Society and Space

Select article: New Trends in Digital Marketing: Analysis of the Social Conversation on X.com About Metaverse and Artificial Intelligence

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Research article

First published 2024

New Trends in Digital Marketing: Analysis of the Social Conversation on X.com About Metaverse and Artificial Intelligence

Marian Blanco-Ruiz, Alba Adá-Lameiras, David Atauri-Mezquida

FIIB Business Review

Select article: Adoption of Virtual Reality Headsets: The Role of Metaverse Trials for Consumers’ Usage and Purchase Intentions

Open access

Research article

First published 2025-5

Adoption of Virtual Reality Headsets: The Role of Metaverse Trials for Consumers’ Usage and Purchase Intentions

Thorsten Hennig-Thurau, Alina M. Herting, David Jütte

Journal of Interactive Marketing

Select article: The metaverse as an opportunity for entrepreneurship and innovation

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Editorial

First published 2025-2

The metaverse as an opportunity for entrepreneurship and innovation

Endrit Kromidha, Babak Taheri, Sascha Kraus [...]

The International Journal of Entrepreneurship and Innovation

Select article: Metaverse in Human Behavior: The Role of Telepresence and Flow Experience on Consumers’ Shopping Behavior in the Metaverse

Open access

Research article

First published 2024-4

Metaverse in Human Behavior: The Role of Telepresence and Flow Experience on Consumers’ Shopping Behavior in the Metaverse

Rana Muhammad Sohail Jafar, Wasim Ahmad, Yi Chen

Sage Open

Select article: “In the Metaverse We (Mis)trust?” Third-Level Digital (In)equality,Social Phobia,Neo-Luddism,and Blockchain/Cryptocurrency Transparency in the Artificial Intelligence-Powered Metaverse

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Research article

First published 2024-01

“In the Metaverse We (Mis)trust?” Third-Level Digital (In)equality,Social Phobia,Neo-Luddism,and Blockchain/Cryptocurrency Transparency in the Artificial Intelligence-Powered Metaverse

Seunga Venus Jin

Cyberpsychology,Behavior,and Social Networking

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