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Research article

First published 2012-3

Meta-Analysis for Marketing Research

Patrice Laroche, Sébastien Soulez

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2015-5

Have We Progressed Marketing Knowledge? A Meta-Meta-Analysis of Effect Sizes in Marketing Research

Martin Eisend

Journal of Marketing

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Research article

First published 2025

Meta-synthesis of Influencer Marketing Research: Opportunities for Companies and Institutions

Seyyed Mohammadhossein Alipour, Mohammad Ghaffari, Hamid Zare

Global Business Review

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Research article

First published 2024-3

Meta-analytically linking the marketing mix to hospitality organizations’ performance

SangGon (Edward) Lim, Chihyung (Michael) Ok

Journal of Hospitality & Tourism Research

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Research article

First published 2016-8

Marketing's Impact on Firm Value: Generalizations from a Meta-Analysis

Alexander Edeling, Marc Fischer

Journal of Marketing Research

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Research article

First published 2012-3

La méthodologie de la méta-analyse en marketing

Patrice Laroche, Sébastien Soulez

Recherche et Applications en Marketing (French Edition)

Free access

Research article

First published 2024-3

Meta-Analysis: Quality of Life and Marketing Systems

Alexander Krasnikov, Clifford Shultz, Ivan Solovyov [...]

Journal of Macromarketing

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Research article

First published 2018-5

When Does Market Share Matter? New Empirical Generalizations from a Meta-Analysis of the Market Share–Performance Relationship

Alexander Edeling, Alexander Himme

Journal of Marketing

Open access

Research article

First published 2023-2

The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses

Christina Schamp, Mark Heitmann, Tammo H.A. Bijmolt [...]

Journal of Marketing Research

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Research article

First published 2019-3

A Meta-Analysis of Social Marketing Campaigns to Improve Global Conservation Outcomes

Kevin M. Green, Brian A. Crawford, Katherine A. Williamson [...]

Social Marketing Quarterly

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