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Articles (185)

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1-10 of 185 results for Media budget

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Select article: Time budget,news search time cost,and news media choice

Retricted access

Research article

First published 2015-7

Time budget,news search time cost,and news media choice

Xiaoqun Zhang, Louisa Ha

Time & Society

Select article: A Longitudinal Cross-product Analysis of Media-budget Allocations: How Economic and Technological Disruptions Affected Media Choices across Industries

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Research article

First published 2019-2

A Longitudinal Cross-product Analysis of Media-budget Allocations: How Economic and Technological Disruptions Affected Media Choices across Industries

Salvador Del Barrio-García, Wagner A. Kamakura, Teodoro Luque-Martínez

Journal of Interactive Marketing

Select article: How Stock Market Reacts to Budget Announcement? Through the Lens of Social Media in Indian Context

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Research article

First published 2015-8

How Stock Market Reacts to Budget Announcement? Through the Lens of Social Media in Indian Context

Aparup Khatua, Apalak Khatua

Management and Labour Studies

Select article: The Different Effects of Mass-Media Marketing and Personal Sales Budgets Across the Life Cycle of B2B High-Tech Start-Ups

Open access

Research article

First published 2026-2

The Different Effects of Mass-Media Marketing and Personal Sales Budgets Across the Life Cycle of B2B High-Tech Start-Ups

Arnd Vomberg, Maximilian Friess, Sascha Alavi [...]

Journal of Marketing Research

Select article: A Hierarchical Marketing Communications Model of Online and Offline Media Synergies

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Research article

First published 2009-11

A Hierarchical Marketing Communications Model of Online and Offline Media Synergies

Prasad A. Naik, Kay Peters

Journal of Interactive Marketing

Select article: Beyond the Pair: Media Archetypes and Complex Channel Synergies in Advertising

Open access

Research article

First published 2025-7

Beyond the Pair: Media Archetypes and Complex Channel Synergies in Advertising

J. Jason Bell, Felipe Thomaz, Andrew T. Stephen

Journal of Marketing

Select article: Time Budgets,Level of Involvement and Use of the Mass Media

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Research article

First published 1979-6

Time Budgets,Level of Involvement and Use of the Mass Media

James E. Grunig

Journalism & Mass Communication Quarterly

Select article: Comparing the Relative Effectiveness of Advertising Channels: A Case Study of a Multimedia Blitz Campaign

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Research article

First published 2013-8

Comparing the Relative Effectiveness of Advertising Channels: A Case Study of a Multimedia Blitz Campaign

Peter J. Danaher, Tracey S. Dagger

Journal of Marketing Research

Select article: Media Time Budgeting as a Function of Demographics and Life Style

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Review article

First published 1971-6

Media Time Budgeting as a Function of Demographics and Life Style

F. Gerald Kline

Journalism & Mass Communication Quarterly

Select article: The tie-up blues for Vanya’s Dance Planet: A failure case of social media marketing 1

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Research article

First published 2022-10-4

The tie-up blues for Vanya’s Dance Planet: A failure case of social media marketing 1

Pooja S Kushwaha

Journal of Information Technology Teaching Cases

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