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Retricted access

Research article

First published 2018-12

Marketing Systems and Market Failure

William Redmond

Journal of Macromarketing

Retricted access

Research article

First published 2007-09

Marketing Systems—A Core Macromarketing Concept

Roger A. Layton

Journal of Macromarketing

Retricted access

Research article

First published 2019-3

Comments on “Marketing Systems and Market Failure”

Thomas Arnold Klein

Journal of Macromarketing

Retricted access

Research article

First published 2021-6

Marketing System Failure: Revisioning Layton’s Marketing System Model

Janine Williams, Janet Davey, Micael-Lee Johnstone

Journal of Macromarketing

Retricted access

Research article

First published 2020-6

Systems Social Marketing and Macro-Social Marketing: A Systematic Review

Tina Flaherty, Christine Domegan, Sinead Duane [...]

Social Marketing Quarterly

Retricted access

Research article

First published 2016-3

Investigating Chrematistics in Marketing Systems

Djavlonbek Kadirov, Richard J. Varey, Sally Wolfenden

Journal of Macromarketing

Retricted access

Research article

First published 2008-6

Marketing as an Interaction System

Richard J. Varey

Australasian Marketing Journal

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Other

First published 2011-06

Symbolism in Marketing Systems

Djavlonbek Kadirov, Richard J. Varey

Journal of Macromarketing

Open access

Research article

First published 2024-6

Layton's Marketing Systems at the Intersection of Provisioning Systems: Examining Failure

Janine Williams, Janet Davey, Ann-Marie Kennedy [...]

Journal of Macromarketing

Open access

Research article

First published 2024-6

The Marketing Systems Approach for Designing Effective Marketing Interfaces and a Circular Economy

Mark A. A. M. Leenders, Bart J. A. van Bueren, Ninh Nguyen

Journal of Macromarketing

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