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Retricted access

Research article

First published 2022-11

Influencer Marketing Effectiveness

Fine F. Leung, Flora F. Gu, Yiwei Li [...]

Journal of Marketing

Open access

Research article

First published 2025-2

Leveraging Livestreaming to Enrich Influencer Marketing

Oliver Buckley, Rachel Ashman, Michael Haenlein

California Management Review

Open access

Research article

First published 2025-9

Authenticity in Influencer Marketing: How Can Influencers and Brands Work Together to Build and Maintain Influencer Authenticity?

Barbara Duffek, Andreas B. Eisingerich, Omar Merlo [...]

Journal of Marketing

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Research article

First published 2025

Meta-synthesis of Influencer Marketing Research: Opportunities for Companies and Institutions

Seyyed Mohammadhossein Alipour, Mohammad Ghaffari, Hamid Zare

Global Business Review

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Research article

First published 2010-5

Marketing's Strategic Influence in Australian Firms: A Review and Survey

Omar Merlo, Seigyoung Auh

Australasian Marketing Journal

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Research article

First published 2011-6

A Cross-Cultural Perspective of Marketing Departments’ Influence Tactics

Andreas Engelen, Malte Brettel

Journal of International Marketing

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Research article

First published 2019-8

The Matchmaking Activity: An Experiential Learning Exercise on Influencer Marketing for the Digital Marketing Classroom

April Kemp, Elizabeth Randon McDougal, Holly Syrdal

Journal of Marketing Education

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Research article

First published 2025-6

Influencer Marketing: A Review and Research Agenda Using VOSviewer

Rajeev Kumar, Vineet Prabha, Manoj Kumar

Abhigyan

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Research article

First published 2025

Biodigital Influencers in Tourism Marketing: A Social media Marketing System Analysis of Industry Practitioner Perspectives

Marie-Nathalie Jauffret, Yousra Hallem, Frédéric Aubrun

Journal of Macromarketing

Open access

Review article

First published 2025-7

Exploring the Landscape of Influencer Marketing Research: A Systematic Review and Bibliometric Analysis

Anil Kumar, Abdul Bashiru Jibril

Sage Open

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