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Research article

First published 2005-6

To Segment or not to Segment? An Investigation of Segmentation Strategy Success under Varying Market Conditions

Sara Dolnicar, Roman Freitag, Melanie Randle

Australasian Marketing Journal

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Research article

First published 2014-3

Market-widening

Thomas Cameron Burr

Marketing Theory

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Research article

First published 2005-9

The Influence of Competitive Intensity and Market Dynamism on Knowledge Management Capabilities of Multinational Corporation Subsidiaries

Anna Shaojie Cui, David A. Griffith, S. Tamer Cavusgil

Journal of International Marketing

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Research article

First published 1999-4

Marketing's Influence within the Firm

Christian Homburg, John P. Workman, Harley Krohmer

Journal of Marketing

Open access

Research article

First published 2025-3

Venture Capitalists’ Decision-Making in Hot and Cold Markets: The Effect of Signals and Cheap Talk

Simon Kleinert, Marie Hildebrand

Entrepreneurship Theory and Practice

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Research article

First published 2023-2

Corporate governance,market conditions and investors’ reaction to information signals

Nawaf Almaskati, Ron Bird, Danny Yeung [...]

Australian Journal of Management

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Research article

First published 2016-4

Influence of Foreign Institutional Investments (FIIs) on the Indian Stock Market: An Insight by VAR Models

Harsh Vardhan, Pankaj Sinha

Journal of Emerging Market Finance

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Research article

First published 2014-9

Market Entry in the Presence of Network Effects

Asda Chintakananda, David P. McIntyre

Journal of Management

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Research article

First published 2016-12

How users shape markets

Debbie Harrison, Hans Kjellberg

Marketing Theory

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Research article

First published 2016-6

Volatility Spillovers between Foreign Exchange Markets of India and China

Surender Kumar, Puneet Dublish, Moon Moon Haque

Asia-Pacific Journal of Management Research and Innovation

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