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Articles (1795)

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1-10 of 1795 results for Market Driving

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Select article: Avant-Garde Market Driving

Open access

Research article

First published 2026

Avant-Garde Market Driving

Delphine Dion, Gregory Carpenter, Ashlee Humphreys

Journal of Marketing

Select article: A framework for increasing understanding of self-drive tourism markets

Retricted access

Research article

First published 2003-10

A framework for increasing understanding of self-drive tourism markets

Bruce Prideaux, Dean Carson

Journal of Vacation Marketing

Select article: Collaborative Market Driving: How Peer Firms Can Develop Markets Through Collective Action

Retricted access

Research article

First published 2020-9

Collaborative Market Driving: How Peer Firms Can Develop Markets Through Collective Action

Andre F. Maciel, Eileen Fischer

Journal of Marketing

Select article: Status Games: Market Driving through Social Influence in the U.S. Wine Industry

Retricted access

Research article

First published 2018-9

Status Games: Market Driving through Social Influence in the U.S. Wine Industry

Ashlee Humphreys, Gregory S. Carpenter

Journal of Marketing

Select article: “At Least I'M Not Drink-Driving”: Formative Research for a Social Marketing Campaign to Reduce Drug-Driving among Young Drivers

Retricted access

Research article

First published 2011-2

“At Least I'M Not Drink-Driving”: Formative Research for a Social Marketing Campaign to Reduce Drug-Driving among Young Drivers

Lance R. Barrie, Sandra C. Jones, Elizabeth Wiese

Australasian Marketing Journal

Select article: Driving Markets and Market Growth

Retricted access

Research article

First published 2005-9

Driving Markets and Market Growth

Susan Foreman

Henley Manager Update

Select article: Market-Driven Versus Driving Markets

Retricted access

Research article

First published 2000-01

Market-Driven Versus Driving Markets

Bernard Jaworski, Ajay K. Kohli, Arvind Sahay

Journal of the Academy of Marketing Science

Select article: Sustainable Marketing: Market-Driving,Not Market-Driven

Retricted access

Article commentary

First published 2021-3

Sustainable Marketing: Market-Driving,Not Market-Driven

Jagdish N. Sheth, Atul Parvatiyar

Journal of Macromarketing

Select article: The Influence of Social Marketing Drives on Brand Loyalty via the Customer Satisfaction as a Mediating Factor in Travel and Tourism Offices

Open access

Research article

First published 2023-4

The Influence of Social Marketing Drives on Brand Loyalty via the Customer Satisfaction as a Mediating Factor in Travel and Tourism Offices

Rand Al-Dmour, Ola H. Alkhatib, Hani Al-Dmour [...]

Sage Open

Select article: The senior drive tour market in Australia

Retricted access

Research article

First published 2001-07

The senior drive tour market in Australia

Bruce Prideaux, Sherrie Wei, Hein Ruys

Journal of Vacation Marketing

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