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Research article

First published 2002-1

Costs and Paradoxes of Market Creation: Evidence and Argument from Brazil

Mariano F. Laplane, Fernando Sarti

Competition & Change

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Research article

First published 2024-11

Co-creation of Value and Social Marketing: Systematic Literature Review and Future Research Agenda

Vitor Azzari, Emerson Wagner Mainardes, Silveli Cristo-Andrade [...]

Journal of Creating Value

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Research article

First published 2010-11

Practices as Markets: Value Co-Creation in E-Invoicing

Oskar Korkman, Kaj Storbacka, Bo Harald

Australasian Marketing Journal

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Research article

First published 2021-6

Market Development and Value Creation for Low Socioeconomic Segments in Emerging Markets: An Integrated Perspective Using the 4A Framework

Moutusy Maity, Ramendra Singh

Journal of Macromarketing

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Research article

First published 2014-11

A Service Lens on Value Creation: Marketing's Role in Achieving Strategic Advantage

Lance A. Bettencourt, Robert F. Lusch, Stephen L. Vargo

California Management Review

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Research article

First published 2018-9

Opportunity Discovery and Creation as a Duality: Evidence from Small Firms’ Foreign Market Entries

Sylvie Chetty, Masoud Karami, Oscar Martín Martín

Journal of International Marketing

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Research article

First published 2024-3

The SECI model and darknet markets: Knowledge creation in criminal organizations and communities of practice

Marie-Helen Maras, Jana Arsovska, Adam Scott Wandt [...]

European Journal of Criminology

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Research article

First published 2014-12

Sustainable Value Creation through E-waste Management: The Role of Marketing–Retailers–Operations Interface

Pranoti Mane, Tarikere T. Niranjan

Global Business Review

Open access

Research article

First published 2025-8

Reducing Resource Expenditure in Value Co-Creation: A Path to Market Shaping

Gediminas Lipnickas, Carolin Plewa, Jodie Conduit [...]

Australasian Marketing Journal

Open access

Review article

First published 2024-7

Customers,Markets,and Five Archetypical Value Creation Logics: A Review of Demand-Side Research in Strategic Management

Jens Schmidt, Richard Priem, Paola Zanella

Journal of Management

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