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Research article

First published 2012-12

Business Turnaround Plan: The Experience of Malaysia Airlines

Herwina Rosnan, Razmah Mahmod

South Asian Journal of Business and Management Cases

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Research article

First published 2014-7

Understanding the meaning of low airfare and satisfaction among leisure air travellers using Malaysian low-cost airlines

Jennifer Kim Lian Chan

Journal of Vacation Marketing

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Research article

First published 2002-10

Integrating Corporate Values: The Malaysian Airlines Experience

Tuan Haji Zulkifly Baharom, Yazdi Jehangir Bankwala

Journal of Human Values

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Research article

First published 2010-9

Internal marketing as an agent of change – implementing a new human resource information system for Malaysian Airlines

Demetris Vrontis, Alkis Thrassou, Razali Mat Zin

Journal of General Management

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Research article

First published 2020-4

Emotions in Social Media: An Analysis of Tweet Responses to MH370 Search Suspension Announcement

Su Lin Yeo, Augustine Pang, Michelle Cheong [...]

International Journal of Business Communication

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Research article

First published 2017-12

New Technologies of the Observer: #BringBack,Visualization and Disappearance

Sophie Day, Celia Lury

Theory,Culture & Society

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Research article

First published 2008-1

Are Low-Cost Carriers a Bargain?

Yu-Chun Chang, Ning Lee

Transportation Research Record: Journal of the Transportation Research Board

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Research article

First published 2019-10

The language of suffering: Media discourse and public attitudes towards the MH17 air tragedy in Malaysia and the UK

Theng Theng Ong, Robert M. McKenzie

Discourse & Communication

Free access

Research article

First published 2024-4

The Impact of Vaccination,Infection and Fatality Rate on ASEAN Air Transport Industry in the Pandemic Period

Colin C. H. Law

Journal of Asian Economic Integration

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