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Articles (227)

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1-10 of 227 results for Macro-social marketing

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Select article: Macro-Social Marketing Research

Retricted access

Research article

First published 2017-12

Macro-Social Marketing Research

Ann-Marie Kennedy

Journal of Macromarketing

Select article: Socially Responsible (Macro-Social) Marketing

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Research article

First published 2022-12

Socially Responsible (Macro-Social) Marketing

Ann-Marie Kennedy, Johnpaul Smith

Journal of Macromarketing

Select article: Systems Social Marketing and Macro-Social Marketing: A Systematic Review

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Research article

First published 2020-6

Systems Social Marketing and Macro-Social Marketing: A Systematic Review

Tina Flaherty, Christine Domegan, Sinead Duane [...]

Social Marketing Quarterly

Select article: Partnerships as Strategy in Macro-Social Marketing

Open access

Research article

First published 2024-12

Partnerships as Strategy in Macro-Social Marketing

David Shaw, Fiona Harris, Haider Ali

Journal of Macromarketing

Select article: Macro-social Marketing

Retricted access

Research article

First published 2016-9

Macro-social Marketing

Ann-Marie Kennedy

Journal of Macromarketing

Select article: Relational Pathways to Inclusion: Transforming Service Systems Through Macro-Social Marketing

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Research article

First published 2026

Relational Pathways to Inclusion: Transforming Service Systems Through Macro-Social Marketing

Harriman Samuel Saragih

Journal of Service Research

Select article: Government-led Macro-social Marketing Programs in Vietnam

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Research article

First published 2017-12

Government-led Macro-social Marketing Programs in Vietnam

V. Dao Truong

Journal of Macromarketing

Select article: Toward a Doctrine of Socially Responsible Marketing (SRM): A Macro and Normative-Ethical Perspective

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Research article

First published 2021-6

Toward a Doctrine of Socially Responsible Marketing (SRM): A Macro and Normative-Ethical Perspective

Gene Laczniak, Clifford Shultz

Journal of Macromarketing

Select article: ‘Give It Up!’: A Macro-Social Marketing Approach to India's Clean Cooking Fuel Access

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Research article

First published 2022-9

‘Give It Up!’: A Macro-Social Marketing Approach to India's Clean Cooking Fuel Access

Sujit Raghunathrao Jagadale, Joya Kemper

Journal of Macromarketing

Select article: Special Issue on Macro-Social Marketing

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Review article

First published 2015-6

Special Issue on Macro-Social Marketing

Ann-Marie Kennedy, Andrew Parsons

Journal of Macromarketing

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