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Articles (2179)

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1-10 of 2179 results for MARKET‐DRIVEN

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Select article: Market-Driven Versus Driving Markets

Retricted access

Research article

First published 2000-01

Market-Driven Versus Driving Markets

Bernard Jaworski, Ajay K. Kohli, Arvind Sahay

Journal of the Academy of Marketing Science

Select article: The Capabilities and Perfor Mance Advantages of Market‐Driven Firms: An Empirical Investigation

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Research article

First published 2000-09

The Capabilities and Perfor Mance Advantages of Market‐Driven Firms: An Empirical Investigation

Douglas W. Vorhies, Michael Harker

Australian Journal of Management

Select article: Market-Driven Technological Innovation Through Acquisitions

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Research article

First published 2016-11

Market-Driven Technological Innovation Through Acquisitions

Jongkuk Lee, Minyoung Kim

Journal of Management

Select article: Sustainable Marketing: Market-Driving,Not Market-Driven

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Article commentary

First published 2021-3

Sustainable Marketing: Market-Driving,Not Market-Driven

Jagdish N. Sheth, Atul Parvatiyar

Journal of Macromarketing

Select article: Emerging Technologies,Data-Driven Insights,and the Transformation of Marketing Systems

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Research article

First published 2026

Emerging Technologies,Data-Driven Insights,and the Transformation of Marketing Systems

Ben Arfi Wissal, Karim Ben Slimane, Alexandru Capatina [...]

Journal of Macromarketing

Select article: Customer Journey Mapping as a New Way to Teach Data-Driven Marketing as a Service

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Research article

First published 2019-8

Customer Journey Mapping as a New Way to Teach Data-Driven Marketing as a Service

Andrea Micheaux, Birgit Bosio

Journal of Marketing Education

Select article: From Insight to Impact: Closing the Marketing Science Value Chain with Interactive,Research-Driven Apps

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Research article

First published 2026

From Insight to Impact: Closing the Marketing Science Value Chain with Interactive,Research-Driven Apps

Konstantin Pikal, Francisco Villarroel Ordenes, Dennis Herhausen [...]

Journal of Interactive Marketing

Select article: Regulation of data-driven market power in the digital economy: Business value creation and competitive advantages from big data

Open access

Research article

First published 2023-6

Regulation of data-driven market power in the digital economy: Business value creation and competitive advantages from big data

Victoria Fast, Daniel Schnurr, Michael Wohlfarth

Journal of Information Technology

Select article: Driving Markets and Market Growth

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Research article

First published 2005-9

Driving Markets and Market Growth

Susan Foreman

Henley Manager Update

Select article: The Capabilities of Market-Driven Organizations

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Research article

First published 1994-10

The Capabilities of Market-Driven Organizations

George S. Day

Journal of Marketing

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