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Articles (120)

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1-10 of 120 results for Lusch

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Select article: Recent Extensions of Robert F. Lusch's “Big Picture” Thinking

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Research article

First published 2023-3

Recent Extensions of Robert F. Lusch's “Big Picture” Thinking

Charles Arthur Ingene, Virginia Newell Lusch

Journal of Macromarketing

Select article: Bob Lusch: Mentor and Friend

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Other

First published 2023-3

Bob Lusch: Mentor and Friend

Matthew O’Brien

Journal of Macromarketing

Select article: Robert F. Lusch—One of a Kind Scholar and a Macromarketer

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Research article

First published 2017

Robert F. Lusch—One of a Kind Scholar and a Macromarketer

Mark Peterson

Journal of Macromarketing

Select article: Bob Lusch: Co-Creator of Careers

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Research article

First published 2020-9

Bob Lusch: Co-Creator of Careers

Journal of Macromarketing

Select article: A Window on Young Bob Lusch: Reflections of an Early Student

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Research article

First published 2020-9

A Window on Young Bob Lusch: Reflections of an Early Student

Ray R. Serpkenci

Journal of Macromarketing

Select article: A Personal Salutation to a Dear Friend,Robert F. Lusch

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Research article

First published 2020-9

A Personal Salutation to a Dear Friend,Robert F. Lusch

Donald A. Michie

Journal of Macromarketing

Select article: Recollections: Dr. Robert F. Lusch

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Research article

First published 2020-9

Recollections: Dr. Robert F. Lusch

Rajan Varadarajan

Journal of Macromarketing

Select article: Robert F. Lusch: Mentor,Collaborator,and Colleague

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Research article

First published 2023-3

Robert F. Lusch: Mentor,Collaborator,and Colleague

James R. Brown

Journal of Macromarketing

Select article: Reflections about Professor Robert F. Lusch: Friend,Co-author and Marketing Visionary

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Research article

First published 2020-9

Reflections about Professor Robert F. Lusch: Friend,Co-author and Marketing Visionary

Gene R. Laczniak

Journal of Macromarketing

Select article: Reflections on an Extraordinary Marketing Scholar

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Research article

First published 2020-9

Reflections on an Extraordinary Marketing Scholar

David W. Stewart

Journal of Macromarketing

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