This personal commentary offers some brief reflections about the late Professor Robert F. Lusch. These insights are offered by someone who knew him for many decades as a friend, colleague and co-author.
CoaseRonald H. (1990), The Firm, the Market and the Law. Chicago: University of Chicago Press.
2.
DicksonPeter R.LuschRobert F.WilkieWilliam L. (1983), “Consumer Acquisition Priorities for Home Appliances: A Replication and Evaluation,” Journal of Consumer Research, 4 (1), 432–35.
3.
LaczniakGene R. (2017), “The Hidden Costs of Hidden Costs,” Journal of Macromarketing, 37 (3), 324–27.
4.
LaczniakGene R.MurphyPatrick E. (2008), “Distributive Justice: Pressing Questions, Emerging Directions, and the promise of Rawlsian Analysis,” Journal of Macromarketing, 28 (1), 5–11.
5.
LaczniakGene R.LuschRobert F. (1986), “Marketing and Strategy in 1995: A Survey of High Level Executives,” Journal of Consumer Marketing, 3 (2), 27–45.
6.
LaczniakGene R.LuschRobert F. (1997), “The Flexible Executive Mindset: How Top Management Should Look at Tomorrow’s Markets,” Journal of Consumer Marketing, 14 (1), 60–81.
7.
LaczniakGene R.LuschRobert F.UdellJon G. (1977), “Marketing in 1985: A View from the Ivory Tower,” Journal of Marketing, 41 (4), 47–56.
8.
LaczniakGene R.LuschRobert F.StrangWilliam A. (1981), “Perceptions of Economic Goods and Social Programs,” Journal of Macromarketing, 1 (1), 49–57.
9.
LuschRobert F. (1976), “Sources of Power: Their Impact on Intra-channel Conflict,” Journal of Marketing Research, 13 (4), 382–90.
10.
LuschRobert F. (2006), “The Small and Long View,” Journal of Macromarketing, 26 (2), 240–44.
11.
LuschRobert F. (2015), “The Long Macro View”, Keynote comments at the 41st Annual Macromarketing Conference, June 25th, Loyola University Chicago.
12.
LuschRobert F.JaworskyBernie (1991), “Management Controls, Role Stress, and Retail Store Performance,” Journal of Retailing, 67 (4), 397–419.
13.
LuschRobert F.LaczniakGene R. (1989), “Macroenvironmental Forces, Marketing Strategy and Business Performance,” Journal of the Academy of Marketing Science, 17 (4), 283–95.
14.
RawlsJohn (1971), A Theory of Justice. Cambridge, MA: Belknap/Harvard University Press.
15.
SimonHerbert (1991), “Organizations and Markets” Journal of Economic Perspectives, 5 (3), 25–44.
16.
VargoStephen L.LuschRobert F. (2004), “Evolving a New Dominant Logic for Marketing,” Journal of Marketing, 68 (1), 1–17.
17.
VargoStephen L.LuschRobert F. (2008), “Service Dominant Logic: Continuing the Evolution,” Journal of the Academy of Marketing Science, 36 (1), 1–10.
18.
WilliamsonOliver E. (1998), The Economic Institutions of Capitalism. New York: Simon & Schuster.
