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Retricted access

Research article

First published 2012-3

Service Sweethearting: Its Antecedents and Customer Consequences

Michael K. Brady, Clay M. Voorhees, Michael J. Brusco

Journal of Marketing

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Research article

First published 2017-11

Does Double Jeopardy Apply Using Average Spend per Buyer as the Loyalty Metric?

John Dawes, Allison Bond, Nicole Hartnett [...]

Australasian Marketing Journal

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Research article

First published 2016-8

New versus Frequent Donors: Exploring the Behaviour of the Most Desirable Donors

Margaret Faulkner, Jenni Romaniuk, Philip Stern

Australasian Marketing Journal

Open access

Research article

First published 2025-4

Loyalty of Public Library Users in Indonesia Using the Net Promoter Score (NPS) Metrics: A Case Study of Drive-through Services During the COVID-19 Pandemic

Dyah Puspitasari Srirahayu, M. K. Yanti Idaya Aspura, Dessy Harisanty [...]

Sage Open

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Research article

First published 2007-7

A Longitudinal Examination of Net Promoter and Firm Revenue Growth

Timothy L. Keiningham, Bruce Cooil, Tor Wallin Andreassen [...]

Journal of Marketing

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Research article

First published 2022-11

How can each brand’s buyer base buy the category at above the average rate?

John G Dawes

International Journal of Market Research

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Research article

First published 2009

Brand Loyalty in the UK Sportswear Market

John Dawes

International Journal of Market Research

Free access

Research article

First published 2012-10

Validating Antecedents of Customer Loyalty for Indian Cell Phone Users

Harsandaldeep Kaur, Harmeen Soch

Vikalpa: The Journal for Decision Makers

Retricted access

Research article

First published 2016-11

Demonstrating the Value of Marketing

Dominique M. Hanssens, Koen H. Pauwels

Journal of Marketing

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Research article

First published 2018-11

Marketing is Scrambled: All Evidence-Based Theorists Are Invited to Breakfast

Rachel Kennedy, Nicole Hartnett

Australasian Marketing Journal

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