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1-5 of 5 results for LGBTQIA consumers

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Open accessResearch articleFirst published January, 2024

From Crisis to Advocacy: Tracing the Emergence and Evolution of the LGBTQIA+ Consumer Market

Matteo Montecchi, Maria Rita Micheli, Mario Campana [...]

Journal of Public Policy & Marketing

Restricted accessResearch articleFirst published March, 2023

Reclaiming the witch: Processes and heroic outcomes of consumer mythopoesis

Maria Carolina Zanette, Diego Rinallo, Laetitia Mimoun

Marketing Theory

Open accessResearch articleFirst published November, 2023

A Common Identity Intervention to Improve Service Quality for Consumers Experiencing Vulnerabilities

Frank G. Cabano, Elizabeth A. Minton

Journal of Service Research

Restricted accessResearch articleFirst published March, 2023

Amplifying marginalised consumers’ voices: A case for trauma-informed qualitative methodologies

Elizabeth Crosby, Kim McKeage, Terri L Rittenburg [...]

International Journal of Market Research

Restricted accessResearch articleFirst published 2024

Crafting Inclusive Marketing Campaigns: Insights and Influential Factors in the Indian Context

Saurabh Upadhyay, Nikhita Tuli, Harish Kumar

Australasian Marketing Journal

Search results

Articles (5)

Journals (0)

1-5 of 5 results for LGBTQIA consumers

Sort by:

Relevance

Select all

Sort by:

Relevance

Open accessResearch articleFirst published January, 2024

From Crisis to Advocacy: Tracing the Emergence and Evolution of the LGBTQIA+ Consumer Market

Matteo Montecchi, Maria Rita Micheli, Mario Campana [...]

Journal of Public Policy & Marketing

Restricted accessResearch articleFirst published March, 2023

Reclaiming the witch: Processes and heroic outcomes of consumer mythopoesis

Maria Carolina Zanette, Diego Rinallo, Laetitia Mimoun

Marketing Theory

Open accessResearch articleFirst published November, 2023

A Common Identity Intervention to Improve Service Quality for Consumers Experiencing Vulnerabilities

Frank G. Cabano, Elizabeth A. Minton

Journal of Service Research

Restricted accessResearch articleFirst published March, 2023

Amplifying marginalised consumers’ voices: A case for trauma-informed qualitative methodologies

Elizabeth Crosby, Kim McKeage, Terri L Rittenburg [...]

International Journal of Market Research

Restricted accessResearch articleFirst published 2024

Crafting Inclusive Marketing Campaigns: Insights and Influential Factors in the Indian Context

Saurabh Upadhyay, Nikhita Tuli, Harish Kumar

Australasian Marketing Journal