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Articles (26)

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1-10 of 26 results for Key words: social marketing

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Select article: Applying Social Marketing in Health Care: Communicating Evidence to Change Consumer Behavior

Retricted access

Research article

First published 2008-9

Applying Social Marketing in Health Care: Communicating Evidence to Change Consumer Behavior

W. Douglas Evans, Lauren McCormack

Medical Decision Making

Select article: Understanding Relationship Marketing Outcomes

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Research article

First published 2002-02

Understanding Relationship Marketing Outcomes

Thorsten Hennig-Thurau, Kevin P. Gwinner, Dwayne D. Gremler

Journal of Service Research

Select article: Do Social Media Marketing Activities Help Create Masstige Brand Value of Fashion Brands Among Upper-middle-class Working Women

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Research article

First published 2026

Do Social Media Marketing Activities Help Create Masstige Brand Value of Fashion Brands Among Upper-middle-class Working Women

Mallika Srivastava, Mudita Sinha

IIM Kozhikode Society & Management Review

Select article: Social Media WOM: Definition,Consequences and Inter-relationships

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Research article

First published 2014-8

Social Media WOM: Definition,Consequences and Inter-relationships

Angshuman Ghosh, Sanjeev Varshney, Pingali Venugopal

Management and Labour Studies

Select article: The Codevelopment of Trademark Law and the Concept of Brand Marketing in the United States before 1946

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Research article

First published 2011-3

The Codevelopment of Trademark Law and the Concept of Brand Marketing in the United States before 1946

Ross D. Petty

Journal of Macromarketing

Select article: Many Children in the Woods: Applying Principles of Community-Based Social Marketing to a Family Nature Club

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Research article

First published 2017-12-01

Many Children in the Woods: Applying Principles of Community-Based Social Marketing to a Family Nature Club

Chiara D'Amore, Louise Chawla

Ecopsychology

Select article: Effects of Facebook Fan Pages on Consumer Brand Loyalty and Purchase Intention

Open access

Research article

First published 2025-7

Effects of Facebook Fan Pages on Consumer Brand Loyalty and Purchase Intention

Yi-Fen Chen, Wan-Hsin Yen, Tzu-I Jou

Sage Open

Select article: The impact of photographs on the online marketing for tourism: The case of Japanese-style inns

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Case report

First published 2020-7

The impact of photographs on the online marketing for tourism: The case of Japanese-style inns

Takamitsu Jimura, Timothy J Lee

Journal of Vacation Marketing

Select article: Legitimacy and globalization

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Research article

First published 2011-3

Legitimacy and globalization

Gérard Raulet

Philosophy & Social Criticism

Select article: Developing a Model for Studying the Antecedents and Effects of Word of Mouth (WoM) and e-WoM Marketing Based on Literature Review

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Research article

First published 2017

Developing a Model for Studying the Antecedents and Effects of Word of Mouth (WoM) and e-WoM Marketing Based on Literature Review

Deepti Srivastava, Ruppal Walia Sharma

Jindal Management Journal

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