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1-10 of 271 results for Integrated social marketing communication

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Select article: Gender-Role Stereotypes in Integrated Social Marketing Communication: Influence on Attitudes towards the Ad

Retricted access

Research article

First published 2013-8

Gender-Role Stereotypes in Integrated Social Marketing Communication: Influence on Attitudes towards the Ad

Kirsten Robertson, Jessica Davidson

Australasian Marketing Journal

Select article: Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach

Open access

Research article

First published 2022-4

Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach

Shakeel ul Rehman, Rafia Gulzar, Wajeeha Aslam

Sage Open

Select article: Teaching Integrated Social Network Marketing Communication with a Portfolio of Experiential Exercises Methods

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Research article

First published 2011-5

Teaching Integrated Social Network Marketing Communication with a Portfolio of Experiential Exercises Methods

John J. Cronin

Journal of Advertising Education

Select article: Integrating Metrics Across the Marketing Curriculum

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Research article

First published 2015-8

Integrating Metrics Across the Marketing Curriculum

Lisa Spiller, Tracy Tuten

Journal of Marketing Education

Select article: Effects of Integration of Social Marketing and Health Belief Model for Preventing Cholangiocarcinoma in High-Risk Areas of Thailand: A Community Intervention Study

Open access

Research article

First published 2022

Effects of Integration of Social Marketing and Health Belief Model for Preventing Cholangiocarcinoma in High-Risk Areas of Thailand: A Community Intervention Study

Siwaporn Pungpop, Nopparat Songserm, Monthicha Raksilp [...]

Journal of Primary Care & Community Health

Select article: The Application of “Integrated Marketing Communications” to Social Marketing and Health Communication: Organizational Challenges and Implications

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Other

First published 1998-12

The Application of “Integrated Marketing Communications” to Social Marketing and Health Communication: Organizational Challenges and Implications

Glen Nowak, Galen Cole, Susan Kirby [...]

Social Marketing Quarterly

Select article: Factors Affecting Digital Visibility of Small and Medium Enterprises in India

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Research article

First published 2025-4

Factors Affecting Digital Visibility of Small and Medium Enterprises in India

Mudita Sinha, Leena Fukey

Vision: The Journal of Business Perspective

Select article: Social Entrepreneurship as a Tool to Remedy Social Exclusion

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Research article

First published 2016-2

Social Entrepreneurship as a Tool to Remedy Social Exclusion

Rama Krishna Reddy Kummitha

South Asia Research

Select article: Enhancing Students’ Understanding of Social Media Marketing and the Use of Advertising and Public Relations Terminology Within IMC: A Participatory Action Research Project

Open access

Research article

First published 2024-4

Enhancing Students’ Understanding of Social Media Marketing and the Use of Advertising and Public Relations Terminology Within IMC: A Participatory Action Research Project

Sally Laurie, Kathleen Mortimer, Matthew Holtz [...]

Journal of Marketing Education

Select article: Integrating Social Marketing,Community Readiness and Media Advocacy in Community-Based Prevention Efforts

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Other

First published 2000-9

Integrating Social Marketing,Community Readiness and Media Advocacy in Community-Based Prevention Efforts

Michael D. Slater, Kathleen Kelly, Ruth Edwards

Social Marketing Quarterly

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