Inspired by the practice of social enterprises, this article aims to understand how work integration social enterprises (WISE) function in relation to labour market integration of socially excluded persons in India. While mainly examining how socially excluded persons benefit from such interventions, questions are asked about what motivates social enterprises to get involved and to what extent they benefit themselves. Built on case study research in India, this article identifies a potential win–win situation, as members of excluded communities are empowered through the work integration approach, but social enterprises also benefit by building trust and achieving a sustainable orientation.
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