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1-10 of 807 results for Integrated Marketing Communication

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Select article: Integrating Marketing Communications: New Findings,New Lessons,and New Ideas

Retricted access

Research article

First published 2016-11

Integrating Marketing Communications: New Findings,New Lessons,and New Ideas

Rajeev Batra, Kevin Lane Keller

Journal of Marketing

Select article: Gender-Role Stereotypes in Integrated Social Marketing Communication: Influence on Attitudes towards the Ad

Retricted access

Research article

First published 2013-8

Gender-Role Stereotypes in Integrated Social Marketing Communication: Influence on Attitudes towards the Ad

Kirsten Robertson, Jessica Davidson

Australasian Marketing Journal

Select article: Marketing Dèjá Vu: The Discovery of Integrated Marketing Communications

Retricted access

Research article

First published 1998-12

Marketing Dèjá Vu: The Discovery of Integrated Marketing Communications

Harlan E. Spotts, David R. Lambert, Mary L. Joyce

Journal of Marketing Education

Select article: Integrated Market-related Internal Communication: Development of the Construct

Retricted access

Research article

First published 2013-7

Integrated Market-related Internal Communication: Development of the Construct

David Jimenez Castillo, Manuel Sanchez Perez

International Journal of Market Research

Select article: Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach

Open access

Research article

First published 2022-4

Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach

Shakeel ul Rehman, Rafia Gulzar, Wajeeha Aslam

Sage Open

Select article: Integrating Communications Skills into the Marketing Curriculum: A Case Study

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Research article

First published 2003-04

Integrating Communications Skills into the Marketing Curriculum: A Case Study

Mark R. Young, J. William Murphy

Journal of Marketing Education

Select article: Image Communication: Integrating Hospitality Marketing and Public Relations

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Research article

First published 1989-8

Image Communication: Integrating Hospitality Marketing and Public Relations

John T. Bowen, Richard Alan Nelson

Journal of Hospitality & Tourism Research

Select article: The integration of the information and communication functions,and the marketing of the resulting products *

Free access

Research article

First published 1985-11

The integration of the information and communication functions,and the marketing of the resulting products *

Susan C. Harris

Information Services and Use

Select article: The Role of Spokescharacters as Advertisement and Package Cues in Integrated Marketing Communications

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Research article

First published 2005-10

The Role of Spokescharacters as Advertisement and Package Cues in Integrated Marketing Communications

Judith A. Garretson, Scot Burton

Journal of Marketing

Select article: Teaching Integrated Social Network Marketing Communication with a Portfolio of Experiential Exercises Methods

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Research article

First published 2011-5

Teaching Integrated Social Network Marketing Communication with a Portfolio of Experiential Exercises Methods

John J. Cronin

Journal of Advertising Education

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