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Articles (998)

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1-10 of 998 results for Informative appeals

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Select article: Attitude Change and Information Integration in Fear Appeals

Retricted access

Research article

First published 1985-2

Attitude Change and Information Integration in Fear Appeals

Ronald W. Rogers

Psychological Reports

Select article: An Experimental Investigation of Comparative Advertising: Impact of Message Appeal,Information Load,and Utility of Product Class

Retricted access

Research article

First published 1980-5

An Experimental Investigation of Comparative Advertising: Impact of Message Appeal,Information Load,and Utility of Product Class

Stephen Goodwin, Michael Etgar

Journal of Marketing Research

Select article: What you Feel,Is what you like Influence of Message Appeals on Customer Engagement on Instagram

Retricted access

Research article

First published 2020-2

What you Feel,Is what you like Influence of Message Appeals on Customer Engagement on Instagram

Robert Rietveld, Willemijn Van Dolen, Masoud Mazloom [...]

Journal of Interactive Marketing

Select article: Evaluating the Balance of Persuasive and Informative Content within Product-Specific Print Direct-to-Consumer Ads

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Other

First published 2004-1

Evaluating the Balance of Persuasive and Informative Content within Product-Specific Print Direct-to-Consumer Ads

Erin R. Holmes, Shane P. Desselle

Therapeutic Innovation & Regulatory Science

Select article: School marketing on their websites and students in need of special support: Independent schools in the Stockholm local education market

Open access

Research article

First published 2022-9-4

School marketing on their websites and students in need of special support: Independent schools in the Stockholm local education market

Jude K Tah, Helen Knutes-Nyqvist

Policy Futures in Education

Select article: Environmental or Personal Benefit? The Role of Message Appeal and Information Type in Destination Social Media Advertisements

Open access

Research article

First published 2025-9

Environmental or Personal Benefit? The Role of Message Appeal and Information Type in Destination Social Media Advertisements

Arnold Japutra, Ali Selcuk Can, Cihan Alphun

Journal of Travel Research

Select article: The Role of Coping Appraisal in Reactions to Fear Appeals: Do We Need Threat Information?

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Other

First published 2003-07

The Role of Coping Appraisal in Reactions to Fear Appeals: Do We Need Threat Information?

Robert A.C. Ruiter, Bas Verplanken, Gerjo Kok [...]

Journal of Health Psychology

Select article: The effect of exposure to digital appeals to participate in collective action posted by influentials on protest information sharing: Evidence from Japan and South Korea

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Research article

First published 2022-6

The effect of exposure to digital appeals to participate in collective action posted by influentials on protest information sharing: Evidence from Japan and South Korea

Matthew D Jenkins

Asian Journal of Comparative Politics

Select article: Women’s appeals for equity at American universities

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Research article

First published 2005-06

Women’s appeals for equity at American universities

Sonia Goltz

Human Relations

Select article: Do informal reasoning fallacies really shape decisions? Experimental evidence

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Research article

First published 2021-11

Do informal reasoning fallacies really shape decisions? Experimental evidence

Lucie Vrbová, Kateřina Jiřinová, Karel Helman [...]

Rationality and Society

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