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Articles (14)

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1-10 of 14 results for In-game advertising outcome

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Select article: Winning versus not Losing: Exploring the Effects of In-Game Advertising Outcome on its Effectiveness

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Research article

First published 2016-11

Winning versus not Losing: Exploring the Effects of In-Game Advertising Outcome on its Effectiveness

Tathagata Ghosh

Journal of Interactive Marketing

Select article: The Effect of Game Ad Outcome on Subsequent Mobile Gaming Experience: The Mediating Role of Inferred Difficulty

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Research article

First published 2025-8

The Effect of Game Ad Outcome on Subsequent Mobile Gaming Experience: The Mediating Role of Inferred Difficulty

Sama Ashouri, Mohammadali Koorank Beheshti, Mahesh Gopinath

Journal of Interactive Marketing

Select article: The Role of Uncertainty of Outcome and Scoring in the Determination of Fan Satisfaction in the NFL

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Research article

First published 2011-4

The Role of Uncertainty of Outcome and Scoring in the Determination of Fan Satisfaction in the NFL

Rodney J. Paul, Yoav Wachsman, Andrew P. Weinbach

Journal of Sports Economics

Select article: Using Social Media to Teach Social Media Advertising: How to Leverage Student Prior Knowledge and Word Press Blogs

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Research article

First published 2012-5

Using Social Media to Teach Social Media Advertising: How to Leverage Student Prior Knowledge and Word Press Blogs

Matt Hettche, Michael J. Clayton

Journal of Advertising Education

Select article: Advertising and Political Expenditures in a Spatial Election Game: An Experimental Investigation

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Research article

First published 1991-12

Advertising and Political Expenditures in a Spatial Election Game: An Experimental Investigation

Kenneth C. Williams

Simulation & Gaming

Select article: Dynamic Information Processing of Signage Advertising Embedded in VR-Mediated Sports Through Real-Time Eye-Tracking and Biometric Measures

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Research article

First published 2025-12

Dynamic Information Processing of Signage Advertising Embedded in VR-Mediated Sports Through Real-Time Eye-Tracking and Biometric Measures

Bomin Paek, Minkyo Lee, Glenna L. Read [...]

Communication & Sport

Select article: The Effectiveness of Advertising Embedded in Televised Sport Programming: How Team Performance Influences Attitude Formation

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Research article

First published 2018-12

The Effectiveness of Advertising Embedded in Televised Sport Programming: How Team Performance Influences Attitude Formation

Minkyo Lee, Robert F. Potter, Choong Hoon Lim [...]

Sport Marketing Quarterly

Select article: Exploring Emotional and Cognitive Priming Effects in Mediated Sports Using Psychophysiological Measures: How Sport Program-Induced Emotions and Ad Schema Congruity Influence Effectiveness of Advertising

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Research article

First published 2024-4

Exploring Emotional and Cognitive Priming Effects in Mediated Sports Using Psychophysiological Measures: How Sport Program-Induced Emotions and Ad Schema Congruity Influence Effectiveness of Advertising

Minkyo Lee, Glenna L. Read

Communication & Sport

Select article: Price Competition and Endogenous Valuation in Search Advertising

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Research article

First published 2011-6

Price Competition and Endogenous Valuation in Search Advertising

Lizhen Xu, Jianqing Chen, Andrew Whinston

Journal of Marketing Research

Select article: Effects of adverts from a drug and alcohol prevention campaign on willingness to engage in alcohol-related risky behaviors

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Other

First published 2011-11

Effects of adverts from a drug and alcohol prevention campaign on willingness to engage in alcohol-related risky behaviors

Maria Leonora G. Comello, Michael D. Slater

Journal of Health Psychology

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