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1-10 of 90 results for House of brands

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Select article: Inducing Multiline Salespeople to Adopt House Brands

Retricted access

Research article

First published 1995-4

Inducing Multiline Salespeople to Adopt House Brands

Erin Anderson, Thomas S. Robertson

Journal of Marketing

Select article: The role of the state in the commodification of urban space: The case of branded housing projects,Istanbul

Open access

Research article

First published 2020-10

The role of the state in the commodification of urban space: The case of branded housing projects,Istanbul

Bilge Serin, Harry Smith, Chris McWilliams

European Urban and Regional Studies

Select article: Packaging House of Cards and The Knick : How talent intermediaries manage the indie-auteur brand to sell premium television

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Research article

First published 2020-6

Packaging House of Cards and The Knick : How talent intermediaries manage the indie-auteur brand to sell premium television

Critical Studies in Television: The International Journal of Television Studies

Select article: Double Jeopardy – 50 Years On. Reviving a Forgotten Tool that Still Predicts Brand Loyalty

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Research article

First published 2017-11

Double Jeopardy – 50 Years On. Reviving a Forgotten Tool that Still Predicts Brand Loyalty

Charles Graham, Dag Bennett, Katrin Franke [...]

Australasian Marketing Journal

Select article: Telenor Pakistan: Gathering the Architectural Pearls for a Better Tomorrow

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Case report

First published 2025

Telenor Pakistan: Gathering the Architectural Pearls for a Better Tomorrow

Farah Naz Baig

Asian Journal of Management Cases

Select article: The Power of Brand: Beyond Interest Group Influence in U.S. State Abortion Politics

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Research article

First published 2010-9

The Power of Brand: Beyond Interest Group Influence in U.S. State Abortion Politics

Brian Robert Calfano

State Politics & Policy Quarterly

Select article: Promoting Brands across Categories with a Social Cause: Implementing Effective Embedded Premium Programs

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Research article

First published 2010-11

Promoting Brands across Categories with a Social Cause: Implementing Effective Embedded Premium Programs

Ty Henderson, Neeraj Arora

Journal of Marketing

Select article: Managed-Services Companies

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Research article

First published 1997-06

Managed-Services Companies

Dennis Reynolds

Cornell Hospitality Quarterly

Select article: Lighting America'S Department Store

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Research article

First published 2007-11

Lighting America'S Department Store

Amy Laughead-Riese

Lighting Design + Application

Select article: Engagement and interaction with online news: a case study of housing affordability discussions on Facebook

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Research article

First published 2018-8

Engagement and interaction with online news: a case study of housing affordability discussions on Facebook

Michael Vaughan, Ariadne Vromen, Fiona Martin

Media International Australia

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