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Articles (12)

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1-10 of 12 results for Hotel brand equity

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Select article: The effect of employee based brand equity on customer experience in multinational chain hotels

Open access

Research article

First published 2024

The effect of employee based brand equity on customer experience in multinational chain hotels

Jinlan Zhang, Viachaslau Filimonau, Ulan Tlemissov

Tourism and Hospitality Research

Select article: Assessing the Impact of Brand Equity and Demographic Characteristics on Brand Loyalty: The Mediating Role Played By Customer Experience in United Arab Emirates’ Hotel Industry

Retricted access

Research article

First published 2022-6

Assessing the Impact of Brand Equity and Demographic Characteristics on Brand Loyalty: The Mediating Role Played By Customer Experience in United Arab Emirates’ Hotel Industry

Mohammed T. Nuseir

Journal of Hospitality & Tourism Research

Select article: Multidimensional Customer-Based Brand Equity and Its Consequences in Midpriced Hotels

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Research article

First published 2008-05

Multidimensional Customer-Based Brand Equity and Its Consequences in Midpriced Hotels

Woo Gon Kim, Bongran Jin-Sun, Hyun Jeong Kim

Journal of Hospitality & Tourism Research

Select article: Transforming Brand Identity to Hotel Performance: The Moderating Effect of Social Capital

Open access

Research article

First published 2023-9

Transforming Brand Identity to Hotel Performance: The Moderating Effect of Social Capital

Daisy X. F. Fan, Cathy H. C. Hsu, Andy Xiaofeng Liu

Journal of Hospitality & Tourism Research

Select article: Managing Hotel Brand Equity

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Research article

First published 2000-06

Managing Hotel Brand Equity

Keshav Prasad, Chekitan S. Dev

Cornell Hospitality Quarterly

Select article: A Customer-Based Brand Equity Model for Upscale Hotels

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Research article

First published 2012-1

A Customer-Based Brand Equity Model for Upscale Hotels

Cathy H. C. Hsu, Haemoon Oh, A. George Assaf

Journal of Travel Research

Select article: Hotel brand personality and brand quality

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Research article

First published 2013-10

Hotel brand personality and brand quality

Xuan Tran, Camille Dauchez, Anna-Milena Szemik

Journal of Vacation Marketing

Select article: Customer-based brand equity building

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Research article

First published 2017-4

Customer-based brand equity building

Maja Šerić, Irene Gil-Saura, Josip Mikulić

Journal of Vacation Marketing

Select article: Consumer’s evaluation of a new product bearing a familiar name: An exploratory study on brand equity extensions in the hospitality industry

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Research article

First published 1999-07

Consumer’s evaluation of a new product bearing a familiar name: An exploratory study on brand equity extensions in the hospitality industry

Paul D. Rompf

Journal of Vacation Marketing

Select article: Use of E-Mail Signature Files in the Hotel Industry

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Research article

First published 2009-11

Use of E-Mail Signature Files in the Hotel Industry

Vincent P. Magnini, Earl D. Honeycutt

Cornell Hospitality Quarterly

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