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Open access

Research article

First published 2022-4

Linkage of Green Brand Positioning and Green Customer Value With Green Purchase Intention: The Mediating and Moderating Role of Attitude Toward Green Brand and Green Trust

Yong Ming Wang, Hafiz Muhammad Fakhar Zaman, Abdul Khaliq Alvi

Sage Open

Retricted access

Research article

First published 2014-9

Green Claims and Message Frames: How Green New Products Change Brand Attitude

Mitchell C. Olsen, Rebecca J. Slotegraaf, Sandeep R. Chandukala

Journal of Marketing

Retricted access

Research article

First published 2021-3

How Green Consumption Value Affects Green Consumer Behaviour: The Mediating Role of Consumer Attitudes Towards Sustainable Food Logistics Practices

Subburaj Alagarsamy, Sangeeta Mehrolia, Sonia Mathew

Vision: The Journal of Business Perspective

Retricted access

Research article

First published 2025-12

Behavioral Intention of Consumers for Green Marketing in India: The Mediating Role of Consumer Environmental Attitude

Kajul Bharti, Richa Agarwal, Akshay Kumar Satsangi

Jindal Management Journal

Retricted access

Other

First published 2011-3

The Ambivalence of Attitudes Toward Urban Green Areas: Between Proenvironmental Worldviews and Daily Residential Experience

Mirilia Bonnes, Paola Passafaro, Giuseppe Carrus

Environment and Behavior

Retricted access

Research article

First published 2021-6

Drivers of Middle-Class Consumers’ Green Appliance Attitude and Purchase Behavior: A Multi-Theory Application

Nombulelo Dilotsotlhe, Helen Inseng Duh

Social Marketing Quarterly

Open access

Research article

First published 2021-10

Mediating Role of Organic Labeling Awareness and Food Safety Attitudes in the Correlation Between Green Product Awareness and Purchase Intentions

Wong Ming Wong, Shian-Yang Tzeng

Sage Open

Retricted access

Research article

First published 2019-6

Culture and Sampling Issues With “Green” Attitude Research

Ronald B. Larson, Jean Kinsey

Social Marketing Quarterly

Retricted access

Research article

First published 2014-12

The Role of Employees’ Engagement in the Adoption of Green Supply Chain Practices as Moderated by Environment Attitude: An Empirical Study of the Indian Automobile Industry

Manisha Sharma

Global Business Review

Retricted access

Research article

First published 2009-4

Emerging Green Tourists in Australia: Their Behaviours and Attitudes

Suzanne Bergin-Seers, Judith Mair

Tourism and Hospitality Research

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