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Research article

First published 2022-6

Consumer Decision-making Style of Gen Z: A Generational Cohort Analysis

Packiaraj Thangavel, Pramod Pathak, Bibhas Chandra

Global Business Review

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Research article

First published 2025-9

Helping Next-Gen Educators Cross the Teaching Tightrope

Chad Lang, Jessica Jones

Phi Delta Kappan

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Research article

First published 2025-9

The Expectations and Aspirations of the Gen Z Education Student

Michelle Hughes, Kanoe Bunney

Phi Delta Kappan

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Research article

First published 2023-5

Delineating the Effects of Social Media Marketing Activities on Generation Z Travel Behaviors

Juan Liu, Chaohui Wang, Tingting (Christina) Zhang [...]

Journal of Travel Research

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Research article

First published 2025

Zooming in on Generational Differences: Exploring Intergenerational Employee Relationships and the Rise of Generation Z in the Workplace

Hollywood J. Watkins, Leah M. Omilion-Hodges

International Journal of Business Communication

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Book review

First published 2019-6

Book Review: Marketing to Gen Z: The Rules for Reaching This Vast and Very Different Generation of Influencers

Bradley Wilson

Journal of Macromarketing

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Research article

First published 2026-3

From research to case study: The Next Generation of Hotel Mystery Shoppers from the Perspective of Gen Z

Hans Hagglund, Bendegul Okumus

Journal of Hospitality & Tourism Cases: An International Case Journal

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Research article

First published 2026-3

How Organizations Can Integrate AI-Generated Positive Communication Into Recruitment Efforts for Gen Z Employees

Stephanie A. Smith, Michael G. Strawser

Business and Professional Communication Quarterly

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Research article

First published 2020-10

Framing the Youth-Led Movement for Gun Violence Prevention: How News Coverage Impacts Efficacy in Generation Z,Millennials,and Gen X

Katherine Haenschen, John C. Tedesco

The International Journal of Press/Politics

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Research article

First published 2025

Information-seeking habits and preferences of Gen Z and libraries’ impact

D. T. O. Kolawole, A. E. Effiong, U. U. Enang

Alexandria: The Journal of National and International Library and Information Issues

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