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1-10 of 36 results for Fast food brands

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Select article: Boosting Customer Satisfaction: The Power of Brand Image in Vietnam’s Fast-food Scene

Retricted access

Research article

First published 2025

Boosting Customer Satisfaction: The Power of Brand Image in Vietnam’s Fast-food Scene

Van Kien Pham, Minh Hieu Vo, Ai Van Huynh [...]

Business Perspectives and Research

Select article: Study of the Relationship among the Factors of Brand Equity: A Study on Fast-food Brands

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Research article

First published 2016-10

Study of the Relationship among the Factors of Brand Equity: A Study on Fast-food Brands

Pankaj Kumar Singh, J. K. Pattanayak

Global Business Review

Select article: The Effect of Franchisor Brand Name Capital and Competency On the Cost of Fast-Food Franchise

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Research article

First published 1998-5

The Effect of Franchisor Brand Name Capital and Competency On the Cost of Fast-Food Franchise

Yae Sock Roh

Journal of Hospitality & Tourism Research

Select article: Brand Prestige and the Mediating Role of Word of Mouth in the Fast Food Industry

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Research article

First published 2018-12

Brand Prestige and the Mediating Role of Word of Mouth in the Fast Food Industry

Jalal Rajeh Hanaysha, Richard Jan Pech

Global Business Review

Select article: Market Development by Multinational Brands: Empirical Evidence from Indian Fast Food Retailing Business

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Research article

First published 2014-3

Market Development by Multinational Brands: Empirical Evidence from Indian Fast Food Retailing Business

Jaydeep Mukherjee

Vision: The Journal of Business Perspective

Select article: How does corporate social responsibility transform brand reputation into brand equity? Economic and noneconomic perspectives of CSR

Open access

Research article

First published 2020

How does corporate social responsibility transform brand reputation into brand equity? Economic and noneconomic perspectives of CSR

Asif Mahmood, Jamshed Bashir

International Journal of Engineering Business Management

Select article: The Taiwanese are Just like Australians in Their Loyalty to Fast Food Outlets

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First published 2004-9

The Taiwanese are Just like Australians in Their Loyalty to Fast Food Outlets

Dag Bennett

Australasian Marketing Journal

Select article: Combined Effects of Drivers and Impact of Customer Satisfaction on Brand Loyalty: The Contingent Effect of Social Trust

Open access

Research article

First published 2021-1

Combined Effects of Drivers and Impact of Customer Satisfaction on Brand Loyalty: The Contingent Effect of Social Trust

Sara Javed, Md. Salamun Rashidin, Mingxia Zhu [...]

Sage Open

Select article: Analysing the Effect of Social Media on Customer Equity: A Study of Fast-food Restaurants

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Research article

First published 2022

Analysing the Effect of Social Media on Customer Equity: A Study of Fast-food Restaurants

Syed Zeeshan Zahoor

Vision: The Journal of Business Perspective

Select article: Getting the Most Out of Image: An Example from the Fast-Food Industry

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Research article

First published 1996-6

Getting the Most Out of Image: An Example from the Fast-Food Industry

Thomas R. Schori

Psychological Reports

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