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Retricted access

Research article

First published 2022-3

The Influence of Non-Transactional Fan Engagement on Merchandise Consumption

Marcel Huettermann, Thilo Kunkel

Sport Marketing Quarterly

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Research article

First published 2025-11

Exploring the Influence of Football Fan Tokens on Engagement: A Study on Fans’ Meaning,Team Brand Identification,and Cocreation Mechanisms

Agostino Vollero, Domenico Sardanelli, Argyro Elisavet Manoli

Journal of Interactive Marketing

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Research article

First published 2017-9

The Freeloader Efect: Examining the Influence of Engagement and Attitudes in a Virtual Fan Community

Matthew Walker, Courtney Hodge, Gregg Bennett

Sport Marketing Quarterly

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Research article

First published 2025-9

Leveraging AI for sports fan engagement: Comparing traditional and transformer-based models

Zahra Zare, Annur Islam Sifat, Amir Zadeh

Intelligent Decision Technologies

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Research article

First published 2024-10

Fear of Missing Out: An Antecedent of Online Fan Engagement of Sport Teams’ Social Media

Younghan Lee, Sangwon Na

Communication & Sport

Open access

Research article

First published 2026

Role of fan engagement in the success of the Professional Women's Hockey League

Amy J. Schmit, Brittany G. Giles, Michael A. Robidoux

International Review for the Sociology of Sport

Open access

Research article

First published 2025-10

Exploring the Impact of Digital Innovativeness on Esports Fan Identification and Engagement: An Integrated Framework of Innovation Diffusion Theory and the Psychological Continuum Model

Fong-Jia Wang, Siu Ming Choi, Kuo-Feng Tseng [...]

Sage Open

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Research article

First published 2019-6

Service Quality,Perceived Value,and Fan Engagement: Case of Shanghai Formula One Racing

Charles W. Jones, Kevin K. Byon, Haiyan Huang

Sport Marketing Quarterly

Open access

Research article

First published 2021

Using text analytics to measure an effect of topics and sentiments on social-media engagement: Focusing on Facebook fan page of Toyota

Heuiju Chun, Byung-Hak Leem, Hyesun Suh

International Journal of Engineering Business Management

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Other

First published 2015-3

Motivations and Fan Engagement Related to Professional Bass Fishing Spectatorship

Matthew J. Bernthal, Todd Koesters, Khalid Ballouli [...]

Sport Marketing Quarterly

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