Search results: Sage Journals

Restricted accessResearch articleFirst published March, 2022

The Influence of Non-Transactional Fan Engagement on Merchandise Consumption

Marcel Huettermann, Thilo Kunkel

Sport Marketing Quarterly

Restricted accessResearch articleFirst published November, 2025

Agostino Vollero, Domenico Sardanelli, Argyro Elisavet Manoli

Journal of Interactive Marketing

Restricted accessResearch articleFirst published September, 2017

Matthew Walker, Courtney Hodge, Gregg Bennett

Sport Marketing Quarterly

Restricted accessResearch articleFirst published September, 2025

Zahra Zare, Annur Islam Sifat, Amir Zadeh

Intelligent Decision Technologies

Restricted accessResearch articleFirst published October, 2024

Younghan Lee, Sangwon Na

Communication & Sport

Open accessResearch articleFirst published 2026

Amy J. Schmit, Brittany G. Giles, Michael A. Robidoux

International Review for the Sociology of Sport

Open accessResearch articleFirst published October, 2025

Fong-Jia Wang, Siu Ming Choi, Kuo-Feng Tseng [...]

Sage Open

Restricted accessResearch articleFirst published June, 2019

Charles W. Jones, Kevin K. Byon, Haiyan Huang

Sport Marketing Quarterly

Open accessResearch articleFirst published 2021

Heuiju Chun, Byung-Hak Leem, Hyesun Suh

International Journal of Engineering Business Management

Restricted accessOtherFirst published March, 2015

Matthew J. Bernthal, Todd Koesters, Khalid Ballouli [...]

Sport Marketing Quarterly