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Articles (15)

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1-10 of 15 results for Ernest Dichter

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Select article: `Culture' and the limits of innovation in marketing: Ernest Dichter,motivation studies and psychoanalytic consumer research in Great Britain,1950s—1970s

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Research article

First published 2007-08

`Culture' and the limits of innovation in marketing: Ernest Dichter,motivation studies and psychoanalytic consumer research in Great Britain,1950s—1970s

Stefan Schwarzkopf

Management & Organizational History

Select article: The psychic life of consumer power: Judith Butler,Ernest Dichter,the American marketing reception of Freud,and the rituals of consuming religion

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Research article

First published 2021-4

The psychic life of consumer power: Judith Butler,Ernest Dichter,the American marketing reception of Freud,and the rituals of consuming religion

George Gonzalez

Critical Research on Religion

Select article: Mobilizing the depths of the market

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Research article

First published 2015-3

Mobilizing the depths of the market

Stefan Schwarzkopf

Marketing Theory

Select article: Book Review: Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-War Consumer Culture

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Book review

First published 2011-8

Book Review: Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-War Consumer Culture

Ian McKinlay

Organization Studies

Select article: Motivating Human Behavior. Ernest Dichter. New York: McGraw Hill,1971. 253 pp. $12.95

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Other

First published 1972-03

Motivating Human Behavior. Ernest Dichter. New York: McGraw Hill,1971. 253 pp. $12.95

Valerie M. Bockman

NASSP Bulletin

Select article: Book Review: Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-War Consumer Culture

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Book review

First published 2011-12

Book Review: Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-War Consumer Culture

Tanja Schneider

History of the Human Sciences

Select article: Literary Criticism and the History of Marketing Thought: A New Perspective on "Reading" Marketing Theory

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Research article

First published 1990-09

Literary Criticism and the History of Marketing Thought: A New Perspective on "Reading" Marketing Theory

Barbara B. Stern

Journal of the Academy of Marketing Science

Select article: The Influence of Bill Schlackman on Qualitative Research

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Research article

First published 2015

The Influence of Bill Schlackman on Qualitative Research

Simon Patterson, Francesca Malpass

International Journal of Market Research

Select article: Remembering motivation research: toward an alternative genealogy of interpretive consumer research

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Research article

First published 2006-12

Remembering motivation research: toward an alternative genealogy of interpretive consumer research

Mark Tadajewski

Marketing Theory

Select article: A Psychological View of Advertising Effectiveness

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Research article

First published 1949-7

A Psychological View of Advertising Effectiveness

Ernest Dichter

Journal of Marketing

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