Book Review: Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-War Consumer Culture

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References

Hubert

Kenning

(2008) ‘A Current Overview of Consumer Neuroscience’, Journal of Consumer Behaviour 7(4–5): 272–92.

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(2007) ‘Motivation ist alles [Motivation is Everything]’, Extradienst 9: 86–114.

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(1997) ‘Mobilizing the Consumer: Assembling the Subject of Consumption’, Theory, Culture and Society 14(1): 1–36.

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Woolgar

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Stern

B. B.

(2002) ‘The Importance of being Ernest: a Tribute to Dichter’, Journal of Advertising Research 42(4): 19–22.

Tadajewski

(2006) ‘Remembering Motivation Research: Toward an Alternative Genealogy of Interpretive Consumer Research’, Marketing Theory 6(4): 429–66.