Book Review: Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-War Consumer Culture

Hubert M. Kenning P. (2008) ‘A Current Overview of Consumer Neuroscience’, Journal of Consumer Behaviour 7(4–5): 272–92.

Lahm S. (2007) ‘Motivation ist alles [Motivation is Everything]’, Extradienst 9: 86–114.

Miller P. Rose N. (1997) ‘Mobilizing the Consumer: Assembling the Subject of Consumption’, Theory, Culture and Society 14(1): 1–36.

Schneider T. Woolgar S. (2010) ‘On the Performativity of Neuro Market Research Techniques and the Enactment of Ignorant Consumers’, paper presented at ‘Neurosociety … What is it with the Brain these Days?’, 7–8 December, Saïd Business School, University of Oxford, UK.

Stern B. B. (2002) ‘The Importance of being Ernest: a Tribute to Dichter’, Journal of Advertising Research 42(4): 19–22.

Tadajewski M. (2006) ‘Remembering Motivation Research: Toward an Alternative Genealogy of Interpretive Consumer Research’, Marketing Theory 6(4): 429–66.