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Motivating Human Behavior. Ernest Dichter. New York: McGraw Hill,1971. 253 pp. $12.95

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First published online March, 1972

Motivating Human Behavior. Ernest Dichter. New York: McGraw Hill,1971. 253 pp. $12.95

Volume 56, Issue 362

https://doi.org/10.1177/019263657205636214

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