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1-10 of 1127 results for Entry strategy

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Select article: Entry strategies into China for foreign travel companies

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Research article

First published 2002-01

Entry strategies into China for foreign travel companies

Wenbin Guo, Lindsay W. Turner

Journal of Vacation Marketing

Select article: To Innovate or Imitate? Entry Strategy and the Role of Market Research

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Research article

First published 2008-10

To Innovate or Imitate? Entry Strategy and the Role of Market Research

Elie Ofek, Ozge Turut

Journal of Marketing Research

Select article: International Market Entry Strategies: Relational,Digital,and Hybrid Approaches

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First published 2018-3

International Market Entry Strategies: Relational,Digital,and Hybrid Approaches

George F. Watson, Scott Weaven, Helen Perkins [...]

Journal of International Marketing

Select article: Entry Strategies in Business Process Offshoring

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First published 2013-11

Entry Strategies in Business Process Offshoring

Yadong Luo, Vaidyanathan Jayaraman

Journal of Leadership & Organizational Studies

Select article: Examining Market Entry Mode Strategies via Resource-Based and Institutional Influences: Empirical Evidence from a Region-Within-Country Economy Context

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First published 2012-8

Examining Market Entry Mode Strategies via Resource-Based and Institutional Influences: Empirical Evidence from a Region-Within-Country Economy Context

Aron O'Cass, Liem Viet Ngo, Nima Heirati

Australasian Marketing Journal

Select article: The Effect of Short-Term Leases on Hotel’s Agglomeration and Market-Entry Strategies: A Game Theory Approach

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Research article

First published 2026-3

The Effect of Short-Term Leases on Hotel’s Agglomeration and Market-Entry Strategies: A Game Theory Approach

Simone Bianco, Florian J. Zach, Manisha Singal

Journal of Hospitality & Tourism Research

Select article: Strategic Entry with Correlated Private Information

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First published 2024-7

Strategic Entry with Correlated Private Information

Rongyu Wang

Journal of Interdisciplinary Economics

Select article: Data Validation and Other Strategies for Data Entry

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First published 2015-4

Data Validation and Other Strategies for Data Entry

Kevin A. Kupzyk, Marlene Z. Cohen

Western Journal of Nursing Research

Select article: Entry Strategy and Long-Term Performance: Conceptualization and Empirical Examination

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Research article

First published 1995-10

Entry Strategy and Long-Term Performance: Conceptualization and Empirical Examination

Donna H. Green, Donald W. Barclay, Adrian B. Ryans

Journal of Marketing

Select article: A Framework for Entry Deterrence Strategy: The Competitive Environment,Choices,and Consequences

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First published 1995-7

A Framework for Entry Deterrence Strategy: The Competitive Environment,Choices,and Consequences

Thomas S. Gruca, D. Sudharshan

Journal of Marketing

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