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Articles (190)

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1-10 of 190 results for Empirical Generalisations

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Select article: Empirical Generalisation in Marketing

Retricted access

Editorial

First published 2004-9

Empirical Generalisation in Marketing

Mark D. Uncles, Malcolm Wright

Australasian Marketing Journal

Select article: Brand and Advertising Awareness: A Replication and Extension of a Known Empirical Generalisation

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Research article

First published 2004-9

Brand and Advertising Awareness: A Replication and Extension of a Known Empirical Generalisation

Jenni Romaniuk, Byron Sharp, Samantha Paech [...]

Australasian Marketing Journal

Select article: Zebra Crossings ☆

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Research article

First published 2018-11

Zebra Crossings ☆

Michael Shaw, Andrew Nowicki

Australasian Marketing Journal

Select article: Expanding Marketing Empirical Generalisations to Health Behaviours: Physical Activity is Not so Different from Buying Behaviour,after-All

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Research article

First published 2017-11

Expanding Marketing Empirical Generalisations to Health Behaviours: Physical Activity is Not so Different from Buying Behaviour,after-All

Amy L. Wilson, Byron Sharp, Cathy Nguyen [...]

Australasian Marketing Journal

Select article: Purchase Loyalty is Polarised into Either Repertoire or Subscription Patterns

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Research article

First published 2002-9

Purchase Loyalty is Polarised into Either Repertoire or Subscription Patterns

Byron Sharp, Malcolm Wright, Gerald Goodhardt

Australasian Marketing Journal

Select article: Marketing is Scrambled: All Evidence-Based Theorists Are Invited to Breakfast

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Research article

First published 2018-11

Marketing is Scrambled: All Evidence-Based Theorists Are Invited to Breakfast

Rachel Kennedy, Nicole Hartnett

Australasian Marketing Journal

Select article: The Interethnic Generalizability of Social Control Theory: An Empirical Test

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Research article

First published 1997-02

The Interethnic Generalizability of Social Control Theory: An Empirical Test

MARIANNE JUNGER, INEKE HAEN MARSHALL

Journal of Research in Crime and Delinquency

Select article: Multivariate Generalizability Theory in Educational Measurement: An Empirical Study

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Research article

First published 1984-04

Multivariate Generalizability Theory in Educational Measurement: An Empirical Study

Albert Nußbaum

Applied Psychological Measurement

Select article: An empirically based practical learning progression for generalisation,an essential element of algebraic reasoning

Free access

Research article

First published 2021-11

An empirically based practical learning progression for generalisation,an essential element of algebraic reasoning

Max Stephens, Lorraine Day, Marj Horne

Australian Journal of Education

Select article: Double Jeopardy – 50 Years On. Reviving a Forgotten Tool that Still Predicts Brand Loyalty

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Research article

First published 2017-11

Double Jeopardy – 50 Years On. Reviving a Forgotten Tool that Still Predicts Brand Loyalty

Charles Graham, Dag Bennett, Katrin Franke [...]

Australasian Marketing Journal

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