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Articles (470)

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1-10 of 470 results for Emotional Appeals

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Select article: Striking an Emotional Chord: Effects of Emotional Appeals and Chatbot Anthropomorphism on Persuasive Science Communication

Retricted access

Research article

First published 2023-8

Striking an Emotional Chord: Effects of Emotional Appeals and Chatbot Anthropomorphism on Persuasive Science Communication

Jinping Wang, Lulu Peng

Science Communication

Select article: Populist Appeals,Emotions,and Political Mobilization

Open access

Research article

First published 2025-5

Populist Appeals,Emotions,and Political Mobilization

Selim Erdem Aytaç, Ali Çarkoğlu, Ezgi Elçi

American Behavioral Scientist

Select article: Do Emotional Appeals Work for Hotels? An Exploratory Study

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Research article

First published 2001-02

Do Emotional Appeals Work for Hotels? An Exploratory Study

Anna S. Mattila

Journal of Hospitality & Tourism Research

Select article: Emotional Appeals in Tourism TV Commercials: A Psycho-Physiological Study

Retricted access

Research article

First published 2019-8

Emotional Appeals in Tourism TV Commercials: A Psycho-Physiological Study

Shanshi Li

Journal of Hospitality & Tourism Research

Select article: Online emotional appeals and political participation: The effect of candidate affect on mass behavior

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Research article

First published 2013-11

Online emotional appeals and political participation: The effect of candidate affect on mass behavior

Philip Edward Jones, Lindsay H Hoffman, Dannagal G Young

New Media & Society

Select article: Positive,Negative or Both? Assessing Emotional Appeals Effectiveness in Anti-Drink Driving Advertisements

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Research article

First published 2021-9

Positive,Negative or Both? Assessing Emotional Appeals Effectiveness in Anti-Drink Driving Advertisements

Murooj Yousef, Timo Dietrich, Geraldine Torrisi

Social Marketing Quarterly

Select article: Mental health messages on TikTok: Analysing the use of emotional appeals in health-related #EduTok videos

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Research article

First published 2024-6

Mental health messages on TikTok: Analysing the use of emotional appeals in health-related #EduTok videos

Sultana Ismet Jerin, Nicole O’Donnell, Di Mu

Health Education Journal

Select article: The Effects of Emotional Appeals and Gain Versus Loss Framing in Communicating Sea Star Wasting Disease

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Research article

First published 2016-4

The Effects of Emotional Appeals and Gain Versus Loss Framing in Communicating Sea Star Wasting Disease

Hang Lu

Science Communication

Select article: Being Emotionally Supportive: Exploring the Value of Emotional Appeals Retargeting in Recovering Consumers of Financial Services

Free access

Research article

First published 2024-1

Being Emotionally Supportive: Exploring the Value of Emotional Appeals Retargeting in Recovering Consumers of Financial Services

Tian Lu, Xianghua Lu, Hui Yang [...]

Production and Operations Management

Select article: Emotional Appeals and Moral Standards: Rhetorical Arguments in Court Cases

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Research article

First published 2019-7

Emotional Appeals and Moral Standards: Rhetorical Arguments in Court Cases

Mary L. Schuster

Journal of Technical Writing and Communication

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