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Research article

First published 2004-09

Sustainable Communication and the Dominant Social Paradigm: Can They Be Integrated?

William E. Kilbourne

Marketing Theory

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Research article

First published 2017-6

Complementing the Dominant Social Paradigm with Sustainability

Johanna F. Gollnhofer, John W. Schouten

Journal of Macromarketing

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Research article

First published 2008-06

The Dominant Social Paradigm,Consumption,and Environmental Attitudes: Can Macromarketing Education Help?

William E. Kilbourne, Les Carlson

Journal of Macromarketing

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Research article

First published 2021-12

Transformative Branding: A Dynamic Capability To Challenge The Dominant Social Paradigm

Amanda Spry, Bernardo Figueiredo, Lauren Gurrieri [...]

Journal of Macromarketing

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Research article

First published 2021-9

Cultivating Nature Identity and Ecological Worldviews: A Pathway to Alter the Prevailing Dominant Social Paradigm

Vimala Kunchamboo, Christina Kwai Choi Lee, Jan Brace-Govan

Journal of Macromarketing

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Research article

First published 1997-06

Sustainable Consumption and the Quality of Life: A Macromarketing Challenge to the Dominant Social Paradigm

William Kilbourne, Pierre McDonagh, Andrea Prothero

Journal of Macromarketing

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Research article

First published 2001-03

A Multinational Examination of the Role of the Dominant Social Paradigm in Environmental Attitudes of University Students

William E. Kilbourne, Suzanne C. Beckmann, Alan Lewis [...]

Environment and Behavior

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Research article

First published 2025-5

The ideological determinants of voluntary simplicity: the role of desire for money / Los determinantes ideológicos de la simplicidad voluntaria: el papel del deseo de dinero

Jeremy Matrot, Pierre De Oliveira, Laurent Auzoult

PsyEcology: Bilingual Journal of Environmental Psychology

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Research article

First published 2005-12

Environmental Attitudes and Their Relation to the Dominant Social Paradigm among University Students in New Zealand and Australia

William E. Kilbourne, Michael J. Polonsky

Australasian Marketing Journal

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Other

First published 1987-06

Dominant Paradigms,Adult Education,and Social Justice

Hal Beder

Adult Education Quarterly

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