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Research article

First published 2023-2

Evaluating and ranking the digital content generation components for marketing the libraries and information centres’ goods and services using fuzzy TOPSIS technique

Zahra Naseri, Abdolreza Noroozi Chakoli, Mila Malekolkalami

Journal of Information Science

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Research article

First published 2019-2

Digital Content Marketing's Role in Fostering Consumer Engagement,Trust,and Value: Framework,Fundamental Propositions,and Implications

Linda D. Hollebeek, Keith Macky

Journal of Interactive Marketing

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Research article

First published 2021-5

Digital content marketing as a catalyst for e-WOM in food tourism

Yi Bu, Joy Parkinson, Park Thaichon

Australasian Marketing Journal

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Research article

First published 2025

From Clicks to Commitment: Exploring the Role of Digital Content Marketing in Fostering Customer–Brand Engagement and Brand Loyalty

Shelleka Gupta, Ronnie Dutt

Global Business Review

Open access

Research article

First published 2022-4

A Scoping Review of the Effect of Content Marketing on Online Consumer Behavior

Charmaine du Plessis

Sage Open

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Editorial

First published 2021-5

Guest Editorial: Technologies and Relationship Marketing

Park Thaichon, Geoff Soutar, Scott Weaven

Australasian Marketing Journal

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Research article

First published 2019-8

Assessing the Pedagogical Value of Branded Digital Marketing Certification Programs

Lisa Spiller, Tracy Tuten

Journal of Marketing Education

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Research article

First published 2025

Can gamification marketing enhance the digital destination image of cultural heritage sites?

Wan-Ya Zhang, Shu-Ning Zhang, Wen-Qi Ruan [...]

Journal of Vacation Marketing

Open access

Research article

First published 2025-11

Artificial intelligence in marketing: A systematic literature review

Srikrishna Chintalapati, Shivendra Kumar Pandey

International Journal of Market Research

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Evaluating and ranking the digital content generation components for marketing the libraries and information centres’ goods and services using fuzzy TOPSIS technique

Digital Content Marketing's Role in Fostering Consumer Engagement,Trust,and Value: Framework,Fundamental Propositions,and Implications

Digital content marketing as a catalyst for e-WOM in food tourism

From Clicks to Commitment: Exploring the Role of Digital Content Marketing in Fostering Customer–Brand Engagement and Brand Loyalty

A Scoping Review of the Effect of Content Marketing on Online Consumer Behavior

Guest Editorial: Technologies and Relationship Marketing

Assessing the Pedagogical Value of Branded Digital Marketing Certification Programs

Can gamification marketing enhance the digital destination image of cultural heritage sites?

Sponsored Content as an Epistemic Market Object: How Platformization of Brand–Creator Partnerships Disrupts Valuation,Coproduction,and the Relationship Between Market Actors

Artificial intelligence in marketing: A systematic literature review