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1-10 of 2203 results for Digital Marketing

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Select article: The State of Digital Marketing in Academia: An Examination of Marketing Curriculum’s Response to Digital Disruption

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Research article

First published 2019-4

The State of Digital Marketing in Academia: An Examination of Marketing Curriculum’s Response to Digital Disruption

Ryan Langan, Scott Cowley, Carlin Nguyen

Journal of Marketing Education

Select article: Digital literacy in the marketing curriculum

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Research article

First published 2017-6

Digital literacy in the marketing curriculum

Karen E. Mishra, Kelly Wilder, Aneil K. Mishra

Industry and Higher Education

Select article: The changing role of the marketing researcher in the age of digital technology: Practitioner perspectives on the digitization of marketing research

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Research article

First published 2020-1

The changing role of the marketing researcher in the age of digital technology: Practitioner perspectives on the digitization of marketing research

Robert Cluley, William Green, Richard Owen

International Journal of Market Research

Select article: Market Orientation in a Digital World

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Research article

First published 2017-6

Market Orientation in a Digital World

Ajay K. Kohli

Global Business Review

Select article: Artificial Intelligence (AI): Revolutionizing Digital Marketing

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Research article

First published 2021-8

Artificial Intelligence (AI): Revolutionizing Digital Marketing

Patrick van Esch, J. Stewart Black

Australasian Marketing Journal

Select article: A Framework for Digital Marketing Research: Investigating the Four Cultural Eras of Digital Marketing

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Research article

First published 2020-2

A Framework for Digital Marketing Research: Investigating the Four Cultural Eras of Digital Marketing

Laurent Busca, Laurent Bertrandias

Journal of Interactive Marketing

Select article: Disinformation on digital media platforms: A market-shaping approach

Open access

Research article

First published 2025-4

Disinformation on digital media platforms: A market-shaping approach

Carlos Diaz Ruiz

New Media & Society

Select article: Digital Marketing and Analytics Education: A Systematic Review

Free access

Research article

First published 2024-4

Digital Marketing and Analytics Education: A Systematic Review

Christine Ye, Yuna Kim, Yoon-Na Cho

Journal of Marketing Education

Select article: Digital marketing as digital methods: Repurposing Google Ads for controversy mapping

Open access

Research article

First published 2023-7

Digital marketing as digital methods: Repurposing Google Ads for controversy mapping

Òscar Coromina, Alexei Tsinovoi, Anders Kristian Munk

Big Data & Society

Select article: Digital Marketing: The Time for a New “Academic Major” Has Arrived

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Other

First published 2011-4

Digital Marketing: The Time for a New “Academic Major” Has Arrived

Cliff Wymbs

Journal of Marketing Education

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