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1-10 of 176 results for Diffusion of product innovation

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Select article: Impeding the Juggernaut of Innovation Diffusion: A Production‐Constrained Model

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Research article

First published 2014-07

Impeding the Juggernaut of Innovation Diffusion: A Production‐Constrained Model

P. V. (Sundar) Balakrishnan, Surya Pathak

Production and Operations Management

Select article: The Effect of New Product Radicality and Scope on the Extent and Speed of Innovation Diffusion

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Research article

First published 2003-10

The Effect of New Product Radicality and Scope on the Extent and Speed of Innovation Diffusion

Hun Lee, Ken G. Smith, Curtis M. Grimm

Journal of Management

Select article: Diffusion of Web-Based Product Innovation

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Research article

First published 2006-7

Diffusion of Web-Based Product Innovation

Emanuela Prandelli, Gianmario Verona, Deborah Raccagni

California Management Review

Select article: Measuring Mobile Telecom Service Innovativeness Among Youth

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Research article

First published 2014-6

Measuring Mobile Telecom Service Innovativeness Among Youth

Lokesh Jasrai

Paradigm: A Management Research Journal

Select article: Improvisation,Economy,and MTV Moves: Online News and Video Production Style

Open access

Research article

First published 2023-9

Improvisation,Economy,and MTV Moves: Online News and Video Production Style

Mary Angela Bock, Robert J. Richardson, Christopher T. Assaf [...]

Electronic News

Select article: Innovation Diffusion and New Product Growth Models in Marketing

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Research article

First published 1979-9

Innovation Diffusion and New Product Growth Models in Marketing

Vijay Mahajan, Eitan Muller

Journal of Marketing

Select article: The Role of Professional Associations in Technology Diffusion

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Research article

First published 1995-9

The Role of Professional Associations in Technology Diffusion

Jacky A. Swan, Sue Newell

Organization Studies

Select article: Book Review: Multinational Product Strategy: A Typology for Analysis of Worldwide Product Innovation and Diffusion

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Book review

First published 1977-2

Book Review: Multinational Product Strategy: A Typology for Analysis of Worldwide Product Innovation and Diffusion

Jean-Paul Leonardi

Journal of Marketing Research

Select article: A Structural Model of Organizational Buying for Business-to-Business Markets: Innovation Adoption with Share-of-Wallet Contracts

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Research article

First published 2022-10

A Structural Model of Organizational Buying for Business-to-Business Markets: Innovation Adoption with Share-of-Wallet Contracts

Navid Mojir, K. Sudhir

Journal of Marketing Research

Select article: Scientific Evidence Production and Specialty Drug Diffusion

Open access

Research article

First published 2024-1

Scientific Evidence Production and Specialty Drug Diffusion

Demetrios Vakratsas, Wei-Lin Wang

Journal of Marketing

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