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Articles (117)

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1-10 of 117 results for Customer value co-creation

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Select article: Customer Perceptions of Innovativeness: An Accelerator for Value Co-Creation

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Research article

First published 2019-8

Customer Perceptions of Innovativeness: An Accelerator for Value Co-Creation

Eojina Kim, Liang (Rebecca) Tang, Robert Bosselman

Journal of Hospitality & Tourism Research

Select article: Predicting Customers Recommendation from Co-creation of Value,Customization and Relational Value

Open access

Research article

First published 2017-3

Predicting Customers Recommendation from Co-creation of Value,Customization and Relational Value

Gurjeet Kaur Sahi, Sanjeewani Sehgal, Rita Sharma

Vikalpa: The Journal for Decision Makers

Select article: The Role of Customer Engagement Behavior in Value Co-Creation

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Research article

First published 2014-8

The Role of Customer Engagement Behavior in Value Co-Creation

Elina Jaakkola, Matthew Alexander

Journal of Service Research

Select article: Modeling customer knowledge management to make value co-creation

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Research article

First published 2016-3

Modeling customer knowledge management to make value co-creation

Ali Gohary, Bahman Hamzelu

Business Information Review

Select article: Transforming Customer Experience Through Social Media Marketing and Gamification: A Pathway to Engagement and Value Co-creation

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Research article

First published 2026

Transforming Customer Experience Through Social Media Marketing and Gamification: A Pathway to Engagement and Value Co-creation

Shubhi Changani, Rakesh Kumar

Global Business Review

Select article: Service Experiential Attributes as the Basis of Customer Value Co-creation in Technology Product–Services: A Service-dominant Logic Perspective

Open access

Research article

First published 2025-11

Service Experiential Attributes as the Basis of Customer Value Co-creation in Technology Product–Services: A Service-dominant Logic Perspective

Jorge Vera-Martínez

Journal of Creating Value

Select article: It Takes a Village!: Customer Value Co-Creation Behavior in Restaurant Social Media-Based Brand Community

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Research article

First published 2024-2

It Takes a Village!: Customer Value Co-Creation Behavior in Restaurant Social Media-Based Brand Community

Jahyun Song, Hailin Qu, Xiang (Robert) Li

Journal of Hospitality & Tourism Research

Select article: Engaging Customers in Value Co-Creation Through Mobile Instant Messaging in the Tourism and Hospitality Industry

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Research article

First published 2020-2

Engaging Customers in Value Co-Creation Through Mobile Instant Messaging in the Tourism and Hospitality Industry

Sut Ieng Lei, Shun Ye, Dan Wang [...]

Journal of Hospitality & Tourism Research

Select article: Customer Value Co-Creation within Partnership Models of Health Care: An Examination of the New Zealand Midwifery Partnership Model

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Research article

First published 2014-8

Customer Value Co-Creation within Partnership Models of Health Care: An Examination of the New Zealand Midwifery Partnership Model

Jayne Krisjanous, Robyn Maude

Australasian Marketing Journal

Select article: The Impact of the Pay-What-You-Want Pricing Experience on Customer Behavior: Focus on Willingness to Participate in Value Co-Creation

Open access

Research article

First published 2024-10

The Impact of the Pay-What-You-Want Pricing Experience on Customer Behavior: Focus on Willingness to Participate in Value Co-Creation

Zhao Lin, Toshihiko Souma

Sage Open

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