Search results: Sage Journals

Restricted accessResearch articleFirst published 2025

Customer participation behavior and customer citizenship behavior in hotels: Testing co-production and value-in-use as mediators

Jinous Sadighha, Patrícia Pinto, Manuela Guerreiro [...]

Tourism and Hospitality Research

Open accessResearch articleFirst published October, 2024

The Impact of the Pay-What-You-Want Pricing Experience on Customer Behavior: Focus on Willingness to Participate in Value Co-Creation

Zhao Lin, Toshihiko Souma

Sage Open

Open accessResearch articleFirst published October, 2024

Customer Participation in the Value Co-creation of Hotel Service Robot Interaction

Zemin Tian, Xiaoli Liu

Sage Open

Restricted accessResearch articleFirst published July, 2014

Investigating Moderating Role of Customer Participation in Customer-based Corporate Reputation and Customer Citizenship Behavior

Nidhi Aggarwal

FIIB Business Review

Restricted accessResearch articleFirst published February, 2005

Customers as Good Soldiers: Examining Citizenship Behaviors in Internet Service Deliveries

Markus Groth

Journal of Management

Restricted accessResearch articleFirst published September, 2023

Understanding Customer Participation Dynamics: The Case of the Subscription Box

Nita Umashankar, Kihyun Hannah Kim, Thomas Reutterer

Journal of Marketing

Restricted accessResearch articleFirst published November, 2022

Licensing Effect of Pro-Environmental Behavior in Metaverse

Hyungrok Jin, Jaehee Hwang, Bingqin Luo [...]

Cyberpsychology,Behavior,and Social Networking

Open accessResearch articleFirst published October, 2021

Examining Customer Motivation and Its Impact on Customer Engagement Behavior in Social Media: The Mediating Effect of Brand Experience

Xi Chen, Chunlan Jiao, Ran Ji [...]

Sage Open

Restricted accessResearch articleFirst published February, 2014

Acta Non Verba? The Role of Customer Participation and Word of Mouth in the Relationship Between Service Firms’ Customer Satisfaction and Sales Performance

Andreas B. Eisingerich, Seigyoung Auh, Omar Merlo

Journal of Service Research

Restricted accessResearch articleFirst published November, 2010

Understanding the Effects of Post-Service Experience Surveys on Delay and Acceleration of Customer Purchasing Behavior: Evidence From the Automotive Services Industry

Utpal M. Dholakia, Siddharth S. Singh, Robert A. Westbrook

Journal of Service Research

Restricted accessResearch articleFirst published 2025

Customer participation behavior and customer citizenship behavior in hotels: Testing co-production and value-in-use as mediators

Jinous Sadighha, Patrícia Pinto, Manuela Guerreiro [...]

Tourism and Hospitality Research

Open accessResearch articleFirst published October, 2024

The Impact of the Pay-What-You-Want Pricing Experience on Customer Behavior: Focus on Willingness to Participate in Value Co-Creation

Zhao Lin, Toshihiko Souma

Sage Open

Open accessResearch articleFirst published October, 2024

Customer Participation in the Value Co-creation of Hotel Service Robot Interaction

Zemin Tian, Xiaoli Liu

Sage Open

Restricted accessResearch articleFirst published July, 2014

Investigating Moderating Role of Customer Participation in Customer-based Corporate Reputation and Customer Citizenship Behavior

Nidhi Aggarwal

FIIB Business Review

Restricted accessResearch articleFirst published February, 2005

Customers as Good Soldiers: Examining Citizenship Behaviors in Internet Service Deliveries

Markus Groth

Journal of Management

Restricted accessResearch articleFirst published September, 2023

Understanding Customer Participation Dynamics: The Case of the Subscription Box

Nita Umashankar, Kihyun Hannah Kim, Thomas Reutterer

Journal of Marketing

Restricted accessResearch articleFirst published November, 2022

Licensing Effect of Pro-Environmental Behavior in Metaverse

Hyungrok Jin, Jaehee Hwang, Bingqin Luo [...]

Cyberpsychology,Behavior,and Social Networking

Open accessResearch articleFirst published October, 2021

Examining Customer Motivation and Its Impact on Customer Engagement Behavior in Social Media: The Mediating Effect of Brand Experience

Xi Chen, Chunlan Jiao, Ran Ji [...]

Sage Open

Restricted accessResearch articleFirst published February, 2014

Acta Non Verba? The Role of Customer Participation and Word of Mouth in the Relationship Between Service Firms’ Customer Satisfaction and Sales Performance

Andreas B. Eisingerich, Seigyoung Auh, Omar Merlo

Journal of Service Research

Restricted accessResearch articleFirst published November, 2010

Understanding the Effects of Post-Service Experience Surveys on Delay and Acceleration of Customer Purchasing Behavior: Evidence From the Automotive Services Industry

Utpal M. Dholakia, Siddharth S. Singh, Robert A. Westbrook

Journal of Service Research