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Research article

First published 2026

Customization and the Customer Journey

Suh Yeon Kim, Rebecca W. Hamilton, TI Tongil Kim [...]

Journal of Marketing

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Research article

First published 2016-11

Understanding Customer Experience Throughout the Customer Journey

Katherine N. Lemon, Peter C. Verhoef

Journal of Marketing

Open access

Research article

First published 2023-5

Customer Journey Value: A Conceptual Framework

Linda D. Hollebeek, Sigitas Urbonavicius, Valdimar Sigurdsson [...]

Journal of Creating Value

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Research article

First published 2021-1

Traveling with Companions: The Social Customer Journey

Ryan Hamilton, Rosellina Ferraro, Kelly L. Haws [...]

Journal of Marketing

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Research article

First published 2018-8

Understanding the Omnichannel Customer Journey: Determinants of Interaction Choice

Niklas Barwitz, Peter Maas

Journal of Interactive Marketing

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Research article

First published 2026-2

AI for Customer Journeys: A Transformer Approach

Zipei Lu, P.K. Kannan

Journal of Marketing Research

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Research article

First published 2023

Automation and AI-Enabled Customer Journey: A Bibliometric Analysis

Jyoti Rana, Ruchi Jain, KC Santosh

Vision: The Journal of Business Perspective

Open access

Research article

First published 2020-7

Customer Experience Journeys: Loyalty Loops Versus Involvement Spirals

Anton Siebert, Ahir Gopaldas, Andrew Lindridge [...]

Journal of Marketing

Retricted access

Review article

First published 2012-3

Customer Journey Mapping as an Advocacy Tool for Disabled People

Adam Crosier, Alison Handford

Social Marketing Quarterly

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Research article

First published 2021-11

Augmented reality and the customer journey: An exploratory study

Beatrice Romano, Sean Sands, Jason I. Pallant

Australasian Marketing Journal

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