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Research article

First published 2014-8

For New Customers Only: A Study on the Effect of Acquisition Campaigns on a Service Company's Existing Customers’ CLV ☆

Sietske Lhoest-Snoeck, Erjen van Nierop, Peter C. Verhoef

Journal of Interactive Marketing

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Research article

First published 2010-4

Effectiveness of CRM in Banking Services with Reference to ATM Services in NCR Delhi

Shamsher Singh, Manmohan Rahul

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 2002-10

What Attracts Customers to Online Stores,and What Keeps Them Coming Back?

David J. Reibstein

Journal of the Academy of Marketing Science

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Research article

First published 2007-11

A Business Marketing Strategy Applied to Student Retention: A Higher Education Initiative

Robert Ackerman, John Schibrowsky

Journal of College Student Retention: Research,Theory & Practice

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Research article

First published 2004-08

Dynamic Targeted Promotions

Gila E. Fruchter, Z. John Zhang

Journal of Service Research

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Research article

First published 2011-7

Customer Satisfaction Analysis of Information and Communication Technology Channels in Banking Sector

Shamsher Singh

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 2018-6

Employer Branding in B2B and B2C Companies in India: A Qualitative Perspective

Mukesh K. Biswas, Damodar Suar

South Asian Journal of Human Resources Management

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Research article

First published 1999-05

What Drives Customer Loyalty with Complaint Resolution?

Tor Wallin Andreassen

Journal of Service Research

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Case report

First published 2015-6

Exploring the Impact of CSR on Talent Management with Generation Y

Keri Ohlrich

South Asian Journal of Business and Management Cases

Open access

Research article

First published 2025

Incentivizing Flexible Workers in the Gig Economy: The Case of Ride-Hailing

Cemil Selcuk, Bilal Gokpinar

Production and Operations Management

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